Warrior Crunch unveils redesigned protein bar range
SPORTS nutrition brand Warrior has unveiled its redesigned range of its Crunch protein bars, including a new soft-core recipe to build on its retail performance.
The revamped Warrior Crunch range offers consumers a more indulgent texture alongside new matte packaging to help stand out in the protein bar market and deliver a point of difference for consumers.
Each bar comes with an RRP of £2 and offers 20g of protein, with fewer than 210 calories and only 0.9g of sugar.
The full range comes in six flavours and consists of White Chocolate, Banoffee Pie, Dark Chocolate Peanut, Fudge Brownie, Choc Chip Cooke Dough and Salted Caramel.
The Warrior brand has said the revamped range seeks to bridge the gap between the confectionery and sports nutrition market with each bar featuring a soft centre that is layered with caramel, protein crispies and rich chocolate with the whole bar finished in a smooth chocolate coating.
The revamped Warrior Crunch range is available across retail now with listings in Tesco, Asda and Morrisons locations.
Kieran Fisher, founder of Warrior, said: “This wasn’t about fixing something that was broken – it was about taking a product that already had a loyal global following and pushing it even further. Consumers increasingly expect functional nutrition to taste exceptional, and this range delivers exactly that.
“We improved everything from the taste to the packaging, because as Warrior scales as a brand, we believe our products should continue to improve and evolve, while keeping an accessible price point for the consumer.
“We want genuinely good nutrition to be accessible to anyone living a busy, active lifestyle – not reserved for those who can afford to pay more for it.”
