Tag: Euro 2016
A time to score
THE very biggest international spectator-drawing sporting events – the football World Cup and the Olympics – happen in even-numbered years.
2016 is shaping up to...
Making the most of the matches
ALTHOUGH last year was quiet in sports-events terms we only have to look back to 2012 and 2014 to find years when major competitions...
The multibuy moment?
DO televised sports events really provide major commercial opportunities for retailers? Well, specialist convenience retailing industry analyst HIM Research and Consulting knows that consumers...
Time to get the beers in
BIG nights in, especially sports-related big nights in mean beer to many shoppers. It will be important to have the main Scottish market leaders...
Spirit of home
BEER may be seen as a big-night-in staple but many spirits firms have been arguing for some time that retailers shouldn’t underestimate the growing...
Softly sharing
WITH one in five adults now choosing not to consume alcohol, soft drinks provide a major opportunity for independent retailers to increase their sales...
Baby cheeses aim for the back of the net
SNACK cheese brand kicks off its activity for the forthcoming summer of sport this month with the ‘Celebrate every goal’ campaign on its Mini...
Bagging a big night in bonus
THE big night in is big and getting bigger, says brand-owning giant Mondelez International.
Quoting Nielsen statistics, Mondelez trade communications manager Susan Nash said: “Evening...
Teasers joins the ice cream world
With a TV audience of up to 20m for matches Euro 2016 is set to be one of the biggest in-home snacking events of...
