IRN-BRU manufacturer, AG Barr, remains fizzy despite difficult trading conditions, according to a pre-close statement ahead of six-month results that it will release next month.
The company expects revenue of £135m, up 5.6% on the previous year, despite intense competition and highly competitive promotional offers by rivals. Barr said it had responded to that by increasing its own promotional activity and increasing marketing spending while keeping margins “in line with management’s expectations”.
Growth had been evenly spread across the core Barr brands and all had responded well to promotional stimulus.
The company said: “Our growth continues to be well ahead of the total soft drinks market performance that, as measured by Nielsen for the period 26 January 2014 to 12 July 2014, saw value increase by 1.6%, whilst volume declined by 0.3%.
