Monster expands on Ultra range with new fruit flavour
DRINKS firm Coca-Cola Europacific Partners (CCEP) has announced the latest addition to the Monster Energy line-up with the new Ultra Vice Guava variant.
Marking the latest addition to the zero sugar line-up, Monster Ultra Vice Guava is available to Tesco for an exclusive time before it rolls out nationwide in July.
Seeking to bring a taste of Miami to the energy drinks sector, the new Ultra Vice Guava offers shoppers a flavour of ripened guava fruit paired with the Monster energy blend to deliver a delicious and refreshing boost for consumers with zero calories and zero sugar.
Monster Ultra Vice Guava is available in both a plain and £1.75 price-marked 500ml single can and features a vibrant 80s inspired design to deliver maximum standout across the shelves over the summer months.
This marks the latest addition to the Monster Energy portfolio since the launch of Monster Juiced Viking Berry at the start of 2026.
Convenience retailers will also be able to request POS materials for the new launch to help draw attention to the variant in stores and download digital assets via MyCCEP.com to highlight the variant across online.
Rob Yeomans, VP for commercial development at CCEP, said: “Energy drinks continue to go from strength to strength and remain one of the most dynamic segments in soft drinks, with zero sugar innovation playing a central role in driving growth.
“That’s exactly why Monster Ultra continues to be such a powerful platform for retailers – combining bold flavours and a striking can design to appeal to more consumers, on more occasions.
“We’re confident that Monster Ultra Vice Guava will build on this momentum. Guava is a flavour consumers are increasingly seeking out, and it’s already proven to be a hit in the US.
“With a vibrant, stand-out can and a refreshing zero sugar taste profile, it’s perfectly placed to turn heads in the chiller, excite loyal Monster fans and bring new shoppers into the category.”
