Kicking off summer with new Absolut & Sprite variety packs
DRINKS giant Coca-Cola Europacific Partners (CCEP) has unveiled its new Absolut Vodka & Sprite variety packs in a bid to drive up ready-to-drink (RTD) sales for the summer.
Available nationwide now, each pack features six cans of Absolut Vodka & Sprite variants consisting of Original, Watermelon and the variant’s latest launch Pineapple.
Each pack comes with an RRP of £10 and offers greater choice for consumers in the RTD section as well as a strong opportunity to drive up take-home sales for the summer months.
Helping to bring this new launch to life, CCEP has announced that the Absolut Vodka & Sprite brand will also partner with Pride events across the UK this summer in Manchester, Leeds, Blackpool and Glasgow.
As part of the promotion, shoppers will be able to scan QR codes found across promotional packs to be in with the chance of winning free tickets to these events.
Retailers can also use the promotion to capitalise on increased demand for RTDs across the summer months around these key seasonal and cultural events with POS materials and digital assets from MyCCEP.com.
Elaine Maher, associate director for alcohol RTD at CCEP GB, said: “This is an exciting moment for Absolut Vodka & Sprite as we continue to grow the brand and the wider alcohol RTD category.
“As social occasions evolve, consumers are looking for greater choice and flexibility. Moving into variety packs allows us to meet that demand while opening up new occasions for the brand.
“Summer is a key moment for the category, and being part of these Pride events is a natural extension given Absolut’s long-standing support for the LGBTQ+ community. Serving Absolut Vodka & Sprite at bars across these events also creates valuable trial opportunities, helping to build awareness and drive demand in retail.
“For retailers, the opportunity lies in making the most of these moments through strong availability, impactful in-store execution and linking displays to key events to drive incremental sales.”
