Bringing Belvita to on-the-go snacking missions
BISCUITS brand Belvita has expanded on its range with the introduction of its new Minis range of biscuits.
Aiming to capture sales from the on-the-go snacking shopping mission, the new Belvita Minis offer consumers a bite-size snacks range ideal for families and younger consumers.
The new range will roll out from the end of May in a Honey & Chocolate Chips variant and features the brand’s signature blend of five wholegrains and offer a source of iron and calcium to provide shoppers with a healthier alternative in the biscuits category.
Additionally, each pack is in line with HFSS regulations from south of the border making it an appealing option for those seeking a more permissible treat.
Each pack contains five 19g snack bags that have only 85 calories each to provide a light treat for lunchtimes or early evening snacks. This comes with an RRP of £1.25.
To help shout out about the launch as well, parent firm Mondelēz International has announced a new “equity campaign” for Belvita that has been backed by a multi-million-pound investment across all channels from Mondelēz.
Nancy Moore, Belvita brand manager at Mondelēz International, said: “Belvita Minis are designed to make everyday snacking simple and enjoyable for families.
“Combining convenience with great taste, they’re well suited to lunchboxes and early evening snacking, making busy routines that little bit easier. BelVita Minis deliver the same signature crunch and taste of belVita in a fun, snackable format.”
