Tag: Walkers
Saving water
CRISP manufacturer Walkers has halved the amount of water and carbon used to grow its potatoes in water stressed areas.
This was achieved through brand...
Five with a chocolate twist
Walkers Shortbread is extending its shortbread range by adding a luxury five-variety chocolate shortbread collection.
The new lines include Chocolate & Raspberry Shortbread; Ginger Royals...
Value on impulse a snacks win-win
WITH many shoppers looking for value for money and one in four shoppers buying on impulse price-marked-packs can provide real benefits to retailers, suggests...
Walkers promo ad banned
FRUSTRATED players of giant crisp brand Walkers’ 2016 promotion Spell & Go, which said there were 20,000 holidays to be won, complained to the...
Flavour of the future
Golden Wonder invests heavily in a fully flavoured push as Walkers admires brand giant’s sauce
DESPITE increasingly intense competition from a widening variety of snacks...
Handy TV ad
GARY Lineker is back on TV to launch the latest product from Walkers.
The 20 second ad, which shows Linker trying to protect his Bugles...
And flat ones too
RIDGED crisp brand McCoy’s is also embracing the flat.
New McCoy’s Thick Cut are available in 35g packs in BBQ Chicken and Cheddar &...
Travel spells
Walkers summer promo targets the crisp-loving jet set
CRISPS and snacks brand Walkers is giving consumers the chance to break away this year in an...
Steady as she grows
SHORTBREAD is a reliably steady product, it’s never been greatly in fashion, but it’s never out of fashion either, says Jim Walker, joint managing...
The case for cash control
SAVOURY snack giant Walkers has introduced a reduced case size for its core range.
The new 32 case format, replacing the 48-pack case, is available...
Snacks in the big match up
SAVOURY snack giant Walkers is supporting its position as the official snack partner of the UEFA Champions League with an on-pack promotion giving consumers...
Lennart brings back a Beetle
A Londis customer from Livingston has been handed the keys to a new Volkswagen Beetle after taking part in the Walkers Bring it Back...
Back by popular demand
Crisp fans have had their say and Walkers has responded by adding Beef and Onion flavour to its permanent portfolio.
Consumers were asked to vote...
Crunch time
PRICE-MARKED packs deliver increased volumes and profits for retailers, and they’re also creating sales growth within crisps and snacks according to KP Snacks.
Trading controller...
Moving into a big league
The big night in could have a different flavour for football fans next season as PepsiCo uses a new tie-in with the UEFA Champions League...
Missing out at lunchtime
Meal deals offer a huge sales opportunity that not all retailers are taking advantage of, argues giant crisps brand Walkers.
It commissioned research that it says...
