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Tag: Walkers

Pepsico has a Flamin’ Hot offer

Snacks giant PepsiCo has rolled out its Extra Flamin' Hot flavour platform to the UK market with three of its crisps brands following international success.
Box of walkers festive mince pies

Walker’s Shortbread unveils festive range

Famous Scottish brand Walker’s is urging retailers to get their share of festive shortbread sales by stocking its new-look Christmas range.
Walkers crisps under 100 calories

Back on television

WALKERS is back on the small screen as part of a multi-platform marketing campaign for the brand’s Walkers Family subrange. The campaign builds on marketing activity from 2021, communicating to consumers that Walkers Family snacks contain ‘100 calories or less’ per multipack inner.
bags of crisps

Cinematic snacks

PEPSICO has signed up to a blockbuster partnership with streaming service Paramount+.
Walkers non HFSS range

Hitting health goals

Pepsico has reformulated three Walkers brands to bring them in line with high fat, sugar and salt (HFSS) guidelines.
Walkers Hero 25

Driving sales for Christmas

Snacks are a must have for any party and with the festive season coming up, there will be plenty of at-home occasions that retailers can capitalise on.
PepsiCo launched its new Hero 25 category strategy for Walkers earlier this year.

PMPs fuel crisp growth

PRICE-marked packs are driving growth in crisps and nuts, according to Guy Harvey, impulse controller for PepsiCo.
4 walkers crisp flavours

Restaurant Flavour

TAKING inspiration from the takeaways, PepsiCo has launched four new limited-edition Walkers flavours – with an accompanying on-pack promotion.
100 Calorie Walkers Variety

New ads for light snacks

PEPSICO has launched a humourous new marketing campaign to raise awareness of its Walkers ‘100 calories or less’ multipack range.
Bestway win a van competition

Win big with Bestway

Retailers can be in with the chance of winning a van, thanks to a partnership between PepsiCo and Bestway.

Adding value to crisp PMPs

Pepsico has beefed up the value of its PMP range by adding an extra 20% to its Walkers price-marked packs

The great crisp debate

The infamous British delicacy, the crisp sandwich, is at the centre of PepsiCo’s new marketing campaign for Walkers
Walkers cheese and onion crisps

Crisp pack refresh

PEPSICO has revamped packaging across its Walkers core range of crisps.

Walkers takes new approach

Pepsico has updated the Walkers range in convenience, with the launch of a new category strategy for symbols and independents
plan for profit

Planning for profit

Unitas has expanded its Plan for Profit programme with the launch of new guides in partnership with PepsiCo and Mars Wrigley.

Crisps with some heat

Things are heating up in the crisp category, with the launch of Walkers Flamin’ Hot