Tag: Walkers
Hitting health goals
Pepsico has reformulated three Walkers brands to bring them in line with high fat, sugar and salt (HFSS) guidelines.
Driving sales for Christmas
Snacks are a must have for any party and with the festive season coming up, there will be plenty of at-home occasions that retailers can capitalise on.
PMPs fuel crisp growth
PRICE-marked packs are driving growth in crisps and nuts, according to Guy Harvey, impulse controller for PepsiCo.
Restaurant Flavour
TAKING inspiration from the takeaways, PepsiCo has launched four new limited-edition Walkers flavours – with an accompanying on-pack promotion.
New ads for light snacks
PEPSICO has launched a humourous new marketing campaign to raise awareness of its Walkers ‘100 calories or less’ multipack range.
Win big with Bestway
Retailers can be in with the chance of winning a van, thanks to a partnership between PepsiCo and Bestway.
Adding value to crisp PMPs
Pepsico has beefed up the value of its PMP range by adding an extra 20% to its Walkers price-marked packs
The great crisp debate
The infamous British delicacy, the crisp sandwich, is at the centre of PepsiCo’s new marketing campaign for Walkers
Crisp pack refresh
PEPSICO has revamped packaging across its Walkers core range of crisps.
Walkers takes new approach
Pepsico has updated the Walkers range in convenience, with the launch of a new category strategy for symbols and independents
Planning for profit
Unitas has expanded its Plan for Profit programme with the launch of new guides in partnership with PepsiCo and Mars Wrigley.
Crisps with some heat
Things are heating up in the crisp category, with the launch of Walkers Flamin’ Hot
Festive pack rolling out
WALKERS is set to offer consumers something different this festive season with the launch of a limited edition sausage roll flavour.
Lockdown leads to big gains for category
Home is where the snacks are
Dining out with crisps
Pepsico has expanded its Walkers Taste Icons range of limited edition crisps.
Win a van
Pepsico teamed up with Bestway Wholesale to launch a new campaign for Walkers crisps offering retailers the chance to win a new van.
