The case for cash control

SAVOURY snack giant Walkers has introduced a reduced case size for its core range.

The new 32 case format, replacing the 48-pack case,  is available for Walkers crisps, Doritos, Quavers, Wotsits, French Fries and Squares in both standard and price-marked packs.

Senior sales director impulse channel at brand owner PepsiCo said: “Our customers have told us managing their cash flow is key.

Walkers Crisps 32 Case

“We are delighted to be able to offer a new 32-case format as it will improve accessibility and help more retailers stock the best-selling brands.

“It’s a significant investment, but we are proud to be able to respond to our customer requests.”

Pipers Crisps founder Alex Albone reckons discerning consumers will always look for great-tasting snacks and that it is not always just about price, promotion and innovation.

Instead, he argued, value offered through quality products is much more important.

“There’s a clear message for retailers; premium crisps offer a great opportunity to grow sales and increase margin by meeting consumer demand for greater choice and food quality,” Albone said.

Jocelyn McNulty, marketing director of Tyrell’s, said consumers are continuing to look for locally made products with interesting provenance which is fuelling the performance of premium hand-cooked crisps.