GARY Lineker is back on TV to launch the latest product from Walkers.
The 20 second ad, which shows Linker trying to protect his Bugles from colleagues in a lift, describes the snack as ‘the crunchy cones you can’t keep your hands off.’
Marketing director at Walkers brand owner Pepsico Thomas Barkholt said: “Bugles is already incredibly popular throughout Europe and North America and we believe that bringing the fun shape and sensational flavours to the UK will be a great success.
“We are delighted to be featuring Gary Lineker in our newest mischievous TV campaign and are confident that the advert will encourage in-store excitement and drive incremental sales.”
As well as the TV campaign, the launch is being supported by an in-store shopper marketing and social media campaign.
Walkers has also produced a four-case mixed stacker of Bugles and Doritos.