Handy TV ad

GARY Lineker is back on TV to launch the latest product from Walkers.

Walkers Bugles range
The 20 second ad, which  shows Linker trying to protect his Bugles from colleagues in a lift, describes the snack as ‘the crunchy cones you can’t keep your hands off.’
Marketing director at Walkers brand owner Pepsico Thomas Barkholt said: “Bugles is already incredibly popular throughout Europe and North America and we believe that bringing the fun shape and sensational flavours to the UK will be a great success.
“We are delighted to be featuring Gary Lineker in our newest mischievous TV campaign and are confident that the advert will encourage in-store excitement and drive incremental sales.”
As well as the TV campaign, the launch is being supported by an in-store shopper marketing and social media campaign.
Walkers has also produced a four-case mixed stacker of Bugles and Doritos.