Walkers summer promo targets the crisp-loving jet set
CRISPS and snacks brand Walkers is giving consumers the chance to break away this year in an on-pack prize draw competition that will see thousands of winners take to the skies.
20,000 seven-night holidays for four, to one of 26 worldwide destinations are up for grabs as part of the Walkers Holidays promotion.
From the second half of last month special packs of Walkers crisps include a code linked to a letter of the alphabet that can be used to spell a destination of the consumer’s choice.
To be in with a chance of winning, shoppers must collect the letters to create the name of the destination they wish to go to.
Shoppers who buy single-serve promotional packs will have the chance to win 250,000 instant prizes, including sunglasses and cameras.
The Walkers Holidays on pack promotion will be available across the Walkers core range in both singles, available as a 50p RRP in price-marked packs, and on multipacks – RRP £1.50.