Tag: VK

Poster for the VK Chocolate Orange flavour with a bottle of the drink in the middle with text around it reading "Who the VK is Terry?".

VK unveils the return of its Chocolate Orange flavour

Pre-mixed cocktails brand VK has unveiled the return of its divisive Chocolate Orange flavour for the festive season, to drive up extra sales in the off-trade.

Global Brands has global growth in store

Independent drinks firm Global Brands has launched a new 10-pack format for VK Blue on the back of a strong financial year.
pink Hooch can and bottle

Trio join Global’s portfolio

Global Brands Limited, known for VK and All Shook Up alcohol brands, has announced the purchase of the Hooch, Hooper’s and Reef brands from Molson Coors.
young people drink bottles from a VKfestive mixed pack

Candy comeback for VK mixed pack

Student favourite ready-to-drink brand VK has brought back its Candy Cane flavour for this year’s party season.
a woman holds a bottle of VK alcopop in a neon yellow dress infront of a neon yellow background

Vibrant new VK packaging

RTD brand VK has a bold new look launched in time for the return of students to campuses across the country.
VK Candy Cane

Some festive arm candy

Candy canes are one of the most ‘Christmassy’ sweets on the market.
VK 10 pack

Have a very merry VKmas

Retailers know that Christmas brings a big lift for off sales, but figures from Global Brands suggest the festive season is sensational for its flagship RTD brand.
alex-and-olivia-bowen

Influential campaign

VK has decided to team up with Love Island influencers Alex and Olivia Bowen for its latest promotion .
VK PMP range

Marked bottles boosting sales

Retailers looking to springboard off RTD's popularity with young adult consumers, adding PMPs into the premix might be well worth investigating.

VK over the rainbow

RTD brand VK is brightening up the off trade with a colourful redesign of its mixed 10 multipack .

A merry little melon

The latest launch from VK is now available to c-stores through cash and carries and wholesale channels in a 70cl format

Generation Z likes to share

Social media chat can boost a brand

Jumping into the Christmas spirit

TACKY Christmas jumpers are at the heart of VK’s new campaign as it gears up for the festive season.
VK

RTD takes fruit flavour route

THE future of RTDs lies in mixed fruit flavours, says VK. Responding to developments in other drinks, and ahead of the busy Christmas sales...
Scottish Grocer and Convenience Retailer
Scottish Grocer, Scotland’s leading magazine for the convenience retailing sector, has kept Scotland’s local food and drink retailers up to date for nearly a century. Renowned within the industry as a quality title, its knowledgeable and consistent independent editorial ensures it is a magazine that retailers can trust and rely on regardless of market conditions.
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