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Extremely marked – Vimto Soft Drinks

Vimto

Mini Vimto targets mums

Lucozade Gareth Bale

High energy – Making the most of the market

Shloer through P&H is giving the opportunity to retail a tube of Pringles and a bottle of Shloer for £3.

Let’s get fizzical – Soft drinks, essential for a big night...

Rubicon plans a £2m nationwide ad campaign to promote its exotic drinks to the mainstream market as well as ethnic consumers. Sunny D adds raspberry and passion fruit to its orange juices. Weight Watchers joins the tropical flavour trend with watermelon and mango-flavoured drinks.

Juice feels the squeeze

Healthier options drive sales

Chewits Extreme Sour Apple and Xtreme Tutti Frutti, appeal more to teenagers, Lane said, because they have a “mouth-watering sour taste” that teens like.

Making the most of pocket money

Pepsico recently introduced Trop50, developed from its Tropicana brand. Vimto Soft Drinks says its Weight Watchers 500ml bottle is ideal for consumers looking for a healthy drink to go.

Drinking in the benefits – Low sugar and diet drinks

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