Tag: Vimto

Vimto

Mini Vimto targets mums

VIMTO Soft Drinks has launched a 250ml no-added-sugar version of its still RTD product into wholesalers. The firm says it’s a response to demand...
Lucozade Gareth Bale

High energy – Making the most of the market

Format, flavour and price are key to unlocking profit in the most valuable category in impulse soft drinks ENERGY drinks, the most valuable category in...
Shloer through P&H is giving the opportunity to retail a tube of Pringles and a bottle of Shloer for £3.

Let’s get fizzical – Soft drinks, essential for a big night in

WHETHER they are for children, teenagers, drivers or teetotallers, soft drinks are an essential part of any big night in. Coca-Cola Enterprises recommends making it...
Rubicon plans a £2m nationwide ad campaign to promote its exotic drinks to the mainstream market as well as ethnic consumers. Sunny D adds raspberry and passion fruit to its orange juices. Weight Watchers joins the tropical flavour trend with watermelon and mango-flavoured drinks.

Juice feels the squeeze

Smoothies buck the downward trend to grow 6.9% in value JUICE, juice drinks and fruit squashes traditionally do well in summer compared to the rest...

Healthier options drive sales

VIMTO is returning to TV screens this summer, supported by increased social media and digital activity. Its key lines for c-stores are the 500ml...
Chewits Extreme Sour Apple and Xtreme Tutti Frutti, appeal more to teenagers, Lane said, because they have a “mouth-watering sour taste” that teens like.

Making the most of pocket money

IT’S important for retailers to set up a special kids’ confectionery section to maximise “pocket money sales”, according to Stuart Lane, commercial director, Leaf...
Pepsico recently introduced Trop50, developed from its Tropicana brand. Vimto Soft Drinks says its Weight Watchers 500ml bottle is ideal for consumers looking for a healthy drink to go.

Drinking in the benefits – Low sugar and diet drinks

IN tough economic times, consumers may become less concerned about healthy products, but lines whose sales remain resilient, those which consumers still choose to...
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