Mini Vimto targets mums


VIMTO Soft Drinks has launched a 250ml no-added-sugar version of its still RTD product into wholesalers.

The firm says it’s a response to demand for healthier, functional soft drinks in re-sealable packs. It follows the firm’s introduction of a 500ml sportscap bottle of the drink, which it says has grown by 45% in impulse outlets since it launched two years ago, as measured by Nielsen.
Brand manager, Clare Pritchard, said: “Parents want to ensure their children are given healthy options and the new format is the ultimate in convenience that will appeal to mums and kids alike.”