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Sunday, June 13, 2021
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Tag: Vimto

Vimto squash range

Sunshine range

SOFT drinks company Nichols PLC has turned the spotlight on health and flavour with the relaunch of Vimto’s core squash range – in time for the summer months.

Pack overhaul for Vimto range

Nichols PLC has given its Vimto range a facelift, with new packaging rolling out across its entire portfolio
Vimto 500ml

Squash soars

British soft drinks brand Vimto has been enjoying enviable growth according to data specialist Nielsen

Something for the kids

THE big night in is more than an incremental sales driver for off sales – it’s an opportunity to snap up soft drinks sales as well.
Vimto Remix

Record decade

Nichols looks to build on Vimto success with range extension in time for summer
Vimto Vim2o drinks

Healthier hydration for kids

Becky Unwin, senior brand manager at Vimto Soft Drinks, reckons the brand has just the solution for the new term in the shape of Vimto Minis.
vimto-lollies

Giddy up for Vimto’s new lollipop range

Soft drinks brand Vimto has been seeking to reinvigorate its confectionery licence business through a new partnership with IB Group

Focus on fun

A new campaign from Vimto is designed to appeal to 15 to 19 year olds
Britvic

Generation Z have their say

The 16 to 24 age group knows what it wants, that includes new exotic flavours, and almost two thirds of teens say they like to try new drinks
Levi Roots bottles

Making a mark on the shelf

WHILE retailers need to keep an eye on profit margins, a PMP will help to increase impulse purchases, encourage repeat custom and ultimately drive stock through more quickly.
Unicorn slush poster

Sparkly slush

VIMTO is summoning unicorns to the slush market

Ice is nice for stores

VIMTO has extended its out-of-home offer by acquiring a license to sell ICEE frozen drinks in the UK and Europe.
Price-marked soft drinks have a faster rate of sale than non-PMP equivalents.

Soft drinks with real purchase

Firms reckon PMPs can push impulse

Hopping into cinemas

There's no putting toads in a hole this summer as Vimto’s amphibian mascots hop onto cinema screens and on-demand channels across digital and social...

Health is big influencer

DISCOUNTERS and c-stores are squeezing soft drinks sales in the big four supermarkets, with cola sales in the multiples falling by 1.4% in the...

“Take notice” of demand for healthier soft drinks

VIMTO has urged retailers to act on what it sees as growing demand for healthier soft drinks this summer. Ed Jones, senior customer marketing manager...