SOFT drinks company Nichols PLC has turned the spotlight on health and flavour with the relaunch of Vimto’s core squash range – in time for the summer months.
Nichols PLC has given its Vimto range a facelift, with new packaging rolling out across its entire portfolio
British soft drinks brand Vimto has been enjoying enviable growth according to data specialist Nielsen
THE big night in is more than an incremental sales driver for off sales – it’s an opportunity to snap up soft drinks sales as well.
Nichols looks to build on Vimto success with range extension in time for summer
Becky Unwin, senior brand manager at Vimto Soft Drinks, reckons the brand has just the solution for the new term in the shape of Vimto Minis.
Soft drinks brand Vimto has been seeking to reinvigorate its confectionery licence business through a new partnership with IB Group
A new campaign from Vimto is designed to appeal to 15 to 19 year olds
The 16 to 24 age group knows what it wants, that includes new exotic flavours, and almost two thirds of teens say they like to try new drinks
WHILE retailers need to keep an eye on profit margins, a PMP will help to increase impulse purchases, encourage repeat custom and ultimately drive stock through more quickly.
VIMTO is summoning unicorns to the slush market
VIMTO has extended its out-of-home offer by acquiring a license to sell ICEE frozen drinks in the UK and Europe.
Firms reckon PMPs can push impulse
There's no putting toads in a hole this summer as Vimto’s amphibian mascots hop onto cinema screens and on-demand channels across digital and social...
DISCOUNTERS and c-stores are squeezing soft drinks sales in the big four supermarkets, with cola sales in the multiples falling by 1.4% in the...
VIMTO has urged retailers to act on what it sees as growing demand for healthier soft drinks this summer. Ed Jones, senior customer marketing manager...