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Friday, August 12, 2022
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Tag: Smirnoff

Smirnoff berry

Time is ripe for berry flavours

Diageo has added a burst of fruit to its vodka portfolio, expanding the Smirnoff range in the process.

The right time to reassess the range

NOW is the perfect time for retailers to reassess their RTD and hard selzter offer, according to spirits giant Diageo.

Whisky galore in c-stores

CHRISTMAS has always been a key selling period for spirits, but this festive season retailers may want to consider recent shifts in consumer behaviour.

New crush in vodka market

THE latest launch from Smirnoff is a raspberry flavoured vodka.
Tanqueray bottles

Gearing up for summer success

Exceptional spirits growth a welcome boost for Scotland’s off trade retailers
Cocktail cans

Spirited new can SKUs from Diageo

Diageo has expanded its range of RTDs with the roll out of two new premix cocktails
Smirnoff and Haig club RTD

Can do attitude from Diageo

Spirits giant expands its RTD offer

Smirnoff gets a new look

Smirnoff has redesigned the packaging of its entire portfolio .
Smirnoff infusions

Fruit infusions for vodka giant

IN time for the summer, Diageo has launched a new infused range under its Smirnoff vodka brand.

Guinness sponsors Six Nations

The tournament will be known as the Guinness Six Nations from this year

Vodka brands choose the rainbow

Two of the biggest vodka brands in the Scottish off-trade have launched campaigns supporting LGBT rights, with both brands highlighting that 2017 marks 50...

Smirnoff cider’s mandarin

Diageo has extended its range of Smirnoff Ciders with the launch of a Mandarin & Pink Grapefruit variant. Available to order in the off-trade, the...

Pure and simple

Scotland’s off-trade vodka market still dominated by the big two 2015 is shaping up to be a good year for vodka in Scotland after a...

Opening time

FOLLOWING the Vote for the House Party slogan on its advertising on the run up to and during the general election, Smirnoff is continuing...
Smirnoff, off-trade, vodka

Scotland’s top 50 off-trade brands by sales value

The Leaders: off-trade – Scotland’s most valuable brands Drinks remain vitally important to sales revenue in stores of all types and sizes across Scotland. But...

Looking after the white stuff

PREMIUM gins may be popping up all over the place and the poshest malt whiskies may be commanding previously unthinkable prices, but mainstream spirits...