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Tag: Smirnoff

From premium vodka to popular gin and RTD brands, Diageo offers solutions for retailers and consumers.

At-home cocktails should be in the mix

Cocktails are popular in the on-trade – and that trend crosses into the off-trade, where consumers experiment with creating serves at home – and Diageo has solutions to help boost c-store sales.
Bottles of smirnoff cherry drop flavoured vodka

New flavour drop for Smirnoff with cherry varient

Diageo has gone back to the fruit bowl for its new Smirnoff variety, Cherry Drop, which launches to the off-trade in February.

Passionate about fruit innovation

Diageo has added some fruit punch to its top-selling vodka brand Smirnoff, through the launch of a new RTD variant.
Smirnoff berry

Time is ripe for berry flavours

Diageo has added a burst of fruit to its vodka portfolio, expanding the Smirnoff range in the process.

The right time to reassess the range

NOW is the perfect time for retailers to reassess their RTD and hard selzter offer, according to spirits giant Diageo.

Whisky galore in c-stores

CHRISTMAS has always been a key selling period for spirits, but this festive season retailers may want to consider recent shifts in consumer behaviour.

New crush in vodka market

THE latest launch from Smirnoff is a raspberry flavoured vodka.
Tanqueray bottles

Gearing up for summer success

Exceptional spirits growth a welcome boost for Scotland’s off trade retailers
Cocktail cans

Spirited new can SKUs from Diageo

Diageo has expanded its range of RTDs with the roll out of two new premix cocktails
Smirnoff and Haig club RTD

Can do attitude from Diageo

Spirits giant expands its RTD offer

Smirnoff gets a new look

Smirnoff has redesigned the packaging of its entire portfolio .
Smirnoff infusions

Fruit infusions for vodka giant

IN time for the summer, Diageo has launched a new infused range under its Smirnoff vodka brand.

Guinness sponsors Six Nations

The tournament will be known as the Guinness Six Nations from this year

Vodka brands choose the rainbow

Two of the biggest vodka brands in the Scottish off-trade have launched campaigns supporting LGBT rights, with both brands highlighting that 2017 marks 50...

Smirnoff cider’s mandarin

Diageo has extended its range of Smirnoff Ciders with the launch of a Mandarin & Pink Grapefruit variant. Available to order in the off-trade, the...

Pure and simple

Scotland’s off-trade vodka market still dominated by the big two 2015 is shaping up to be a good year for vodka in Scotland after a...