Tag: Skittles
Skittles launches new Citrus flavour for the summer
Confectionery giant Mars Wrigley has brought a bold new twist to the Skittles brand with the launch of Skittles Citrus into the category.
Skittles goes Gooey to the core in new flavour
Mars Wrigley has taken a new step of innovation with the Skittles brand as the firm launches its new Skittles Giants Gooey range, featuring a citrus gooey core.
Market News | Hooch, Sea Change, Skittles, Bebeto
Scottish Grocer showcases some new products that convenience store retailers might want to consider stocking to drive up sales.
Display, range and embracing change
SUGAR confectionery is a core category in the convenience channel and therefore worthy of an extra bit of attention.
Value in a price crisis
AS consumers face an economic squeeze, PMPs will come into their own.
Soft touch for Skittles
Mars Wrigley has broken new ground with the latest launch for its Skittles brand.
Countdown to summer is on
An action-packed summer of sport lies ahead, and for fans north of the border, the wait for the Scottish football team to qualify for a major tournament has been a long time coming.
A cultured new snack
Described as the firm’s ‘biggest fruity confectionery launch of 2019’, Mars Wrigley has unveiled Skittles Dips.
The cool kid on the block
Confectionery brand Skittles has entered into the ice cream category in time for summer
Turn to the dark side
Returning for the fourth year running, spooky seasonal confectionery SKU Skittles Darkside is back on shelves in time for Halloween .
Win with the ‘big night in’
Cosy up to sweet sales
Spooky Skittles appear for Halloween
Wrigley launches its seasonal Skittles range
HALLOWEEN is fast approaching and to prepare for the season, Wrigley is extending its range of spooky Skittles SKUs.
Following...
Seeking a taste of something special
Premiumisation trend could be good for c-stores
CONFECTIONERY has been going through some changes, with reformulations and new product development to meet the demands of...
Scotland gets fruity taste of Super Bowl
AHEAD of last month’s Super Bowl in Houston, Texas, Skittles sent former American football star Marshawn Lynch to spread its message in Houston, Scotland.
Marketing...
Both sides of the rainbow
TWO of its most popular flavour mixes are being put into the same bag by Skittles.
The Fruits and Sours pack mixes strawberry, blackcurrant and...
Marketing matters
MARKETING initiatives and category management are the keys to success in confectionery according to Dan Newell, confections marketing manager at Wrigley.
Newell referred to Nielsen...
