Tag: Skittles

Skittles goes Gooey to the core in new flavour

Mars Wrigley has taken a new step of innovation with the Skittles brand as the firm launches its new Skittles Giants Gooey range, featuring a citrus gooey core.

Market News | Hooch, Sea Change, Skittles, Bebeto

Scottish Grocer showcases some new products that convenience store retailers might want to consider stocking to drive up sales.
range of confectionery

Display, range and embracing change

SUGAR confectionery is a core category in the convenience channel and therefore worthy of an extra bit of attention.

Value in a price crisis

AS consumers face an economic squeeze, PMPs will come into their own.
Skittles squishy cloudz

Soft touch for Skittles

Mars Wrigley has broken new ground with the latest launch for its Skittles brand.
Snickers Win2Gether

Countdown to summer is on

An action-packed summer of sport lies ahead, and for fans north of the border, the wait for the Scottish football team to qualify for a major tournament has been a long time coming.
Skittles

A cultured new snack

Described as the firm’s ‘biggest fruity confectionery launch of 2019’, Mars Wrigley has unveiled Skittles Dips.

The cool kid on the block

Confectionery brand Skittles has entered into the ice cream category in time for summer

Turn to the dark side

Returning for the fourth year running, spooky seasonal confectionery SKU Skittles Darkside is back on shelves in time for Halloween .
Skittles tear and share bag

Win with the ‘big night in’

Cosy up to sweet sales

Spooky Skittles appear for Halloween

Wrigley launches its seasonal Skittles range HALLOWEEN is fast approaching and to prepare for the season, Wrigley is extending its range of spooky Skittles SKUs. Following...

Seeking a taste of something special

Premiumisation trend could be good for c-stores CONFECTIONERY has been going through some changes, with reformulations and new product development to meet the demands of...

Scotland gets fruity taste of Super Bowl

AHEAD of last month’s Super Bowl in Houston, Texas, Skittles sent former American football star Marshawn Lynch to spread its message in Houston, Scotland. Marketing...

Both sides of the rainbow

TWO of its most popular flavour mixes are being put into the same bag by Skittles. The Fruits and Sours pack mixes strawberry, blackcurrant and...

Marketing matters

MARKETING initiatives and category management are the keys to success in confectionery according to Dan Newell, confections marketing manager at Wrigley. Newell referred to Nielsen...

Sweet prices

SKITTLES and Starburst have been put into price-marked packs. Brand owner Wrigley said that more than two thirds of shoppers buy PMPs in c-stores and...