Turn to the dark side

RETURNING for the fourth year running, spooky seasonal confectionery SKU Skittles Darkside is back on shelves in time for Halloween.

Available in funsize formats alongside Skittles Fruits, Darkside contains five flavours: Forbidden Fruit, Midnight Lime, Blood Orange, Pomegranate and Dark Berry.

Parent firm Mars Wrigley said that as well as trick or treating, the popularity of watching a scary film around Halloween creates a big night in opportunity that Skittles Darkside is well suited too.

Dan Newell, fruity confectionery portfolio director, said: “Halloween presents a fantastic opportunity for retailers looking to drive confectionery sales.

“Not only can retailers increase consumer confectionery spending with Halloween themed sharing bags and twistwraps, but the event also helps to boost sales of confectionery overall, as consumers look to stay in and celebrate the event with a spooky movie or party.”