Tag: Mondelez International
Sensation campaign to boost singles sales
The most impulsive of all categories, confectionery can certainly be counted as an essential in c-stores.
Chocolate singles play a big part in any confectionery...
Competition for biscuits
SNACKERS at home and on the go often reach for a biscuit and the big brand owners are competing for their custom by launching...
It’s fudge in a new format
Mondelez International has extended its range of Cadbury brand chocolate bags with the launch of Cadbury Fudge Minis.
Available in 120g bags priced at £1.99,...
Bags are on their way up
Sharing format sales rising
IMPULSE is at the heart of convenience retailing and when it comes to boosting basket spend there’s hardly a heavier hitter...
Stacking up for snacking
SNACKING cheese now accounts for 22% of the total cheese market according to Mondelez International and it says its brands hold a 45% share.
“Dairylea,...
Baked snacks on the rise
Customer demand for healthier products is helping to drive sales in lower calorie snacks, Susan Nash of Mondelēz International has suggested, as consumers turn...
Two more for tablet range
The Cadbury Dairy Milk tablet range has been extended with the launch of two new Oreo variants.
Available from last month, the two new bars...
Nights in add up
Economic uncertainty sees consumers entertain at home
NOTHING summed up the uncertain and surreal quality of the political sphere in 2016 quite like Toblerone making...
Put your best foot forward
Ramp up sales with eye catching displays
THERE are plenty of places in store where retailers can boost basket values, but in terms of impulse...
Managing to stay ahead
EXCELLENT category management advice is one of the reasons behind success in the sugar confectionery category, says Wrigley, and it says it will continue...
Healthy and handy
THE healthier biscuits category is currently worth over £485m in the UK and is continuing to perform well, according to Mondelez International.
And it says...
Big brands offer season’s sweeting
Confectionery sales were worth £706m at Christmas in 2015 according to Mondelez International.
And it says it has a 29.4% share of the Christmas chocolate...
A place on the shop floor
Sweets that soothe market hits £105m as firms get set for medicated confectionery’s hottest months of the year
OFFERING comfort to those afflicted by winter...
Shaping up for the big day
RETAILERS should stock up on gift products in the lead-up to Christmas and make sure sharing products are available throughout as social occasions are...
Marking growth
AMONG categories that are particularly important to the convenience channel confectionery stands out as one that has used PMPs extensively, especially in the tough...
Innovation the growth key
CONFECTIONERY is the most impulsive category in c-stores with 70% of purchase decisions made in store says Mondelez International.
Quoting Nielsen research, Mondelez values the...
