Tag: Mondelez International
Shaping up for the big day
RETAILERS should stock up on gift products in the lead-up to Christmas and make sure sharing products are available throughout as social occasions are...
Marking growth
AMONG categories that are particularly important to the convenience channel confectionery stands out as one that has used PMPs extensively, especially in the tough...
Innovation the growth key
CONFECTIONERY is the most impulsive category in c-stores with 70% of purchase decisions made in store says Mondelez International.
Quoting Nielsen research, Mondelez values the...
Biscuits set to pass go
BISCUITS and cakes manufacturers have been increasing activity on snack-sized packs and snack multipacks and on biscuit and cakes ‘to go’ packs as they...
Nibbling at health on the go
BREAKFAST on the go is a regular part of many people’s routine, says Mondelez International. And the giant food and confectionery firm says its...
Stock shares
Dedicated display areas to classic Big Night In products and catch the customer’s eye
EVENING snacking in the UK is worth £5.2bn and growing and...
Heating up
ALREADY worth £100m according to Nielsen, there is significant room for growth in the chocolate drinks market, says Mondelez International.
It has re-packaged and relaunched...
Busy lives to boost snacks
SNACKING is growing, because consumers’ increasingly hectic and busy lives are increasing demand for snacks and especially for products that can be eaten on...
Win with familiar favourites
TRUSTED brands are winners with shoppers and Halloween provides a huge opportunity to capitalise on consumer demand, says Mondelez International.
This year it has introduced...
Seize the chance with dedication
DEDICATED lunchbox bays filled with best-selling brands and handy packs can help grow sales. That’s the advice from Mondelez International.
It says that over the...
Thin times for crisps
SAVOURY snacks are outselling crisps and growing by 2%, says Mondelez International trade communications manager Susan Nash.
Quoting Kantar figures, Nash says savoury snacks are...
Snacks could spread more
SNACKING cheese commands 19% of the cheese market in the UK and is continuing to grow, says Mondelez International.
And it says, quoting Nielsen, that...
workSHOP: Clydebank Co-operative and Hornbeam Store
Our workSHOP special looks at how Mondelez International has worked with different types and sizes of c-store to make confectionery category management pay off.
CATEGORY...
Moving softly into c-stores
BELVITA Breakfast’s latest product, Soft Bakes Choc Chip is launching in the convenience channel this month in single portion PMPs and non-PMPs.
Available in...
Beat of the treats
Chocolate confectionery maintains steady growth as sharing sizes, big nights in and new product initiatives keep consumers coming back
TREAT categories of all types may...
Bagging a big night in bonus
THE big night in is big and getting bigger, says brand-owning giant Mondelez International.
Quoting Nielsen statistics, Mondelez trade communications manager Susan Nash said: “Evening...
