Tag: Molson Coors

Flavour looks like being flavour of the months ahead as two of Britain’s biggest beer firms offer drinkers some new tastes over summer. Molson Coors says its Carling Zest with a hint of natural citrus was such a success last summer that it has since been added to the portfolio permanently. This year it has a ginger-flavoured version of the beer as a special limited edition. Heineken’s new Radler combines Foster’s Lager with cloudy lemon.

Drinking over lemons – Alcoholic beverages

BEER has come under considerable pressure from other long drinks in recent years, including cider and new styles of flavoured alcoholic beverages, premixes and...
Strongbow Dark Fruit, an ‘everyday’ cider to appeal to modern flavoured cider drinkers. Wim Wenders directs for Stella Artois Cidre.

Apples are not the only fruit

MODERN flavoured ciders are attracting new customers to a traditional summer drink. They have grown 131% in the off-trade over the last year according to...
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