Tag: Lucozade
Captain Stevie’s boot room treat
ENERGY and sports drink brand Lucozade is currently running an on-pack offer with top footballer, Liverpool captain Steven Gerrard, on packs of Lucozade Sport.
As...
Another yes campaign for 2014
LUCOZADE Energy is reviving its on-pack offer, called The Yes Project, giving consumers the chance to win adventure holidays in Cancun and European city...
We have kick-off – Lucozade
FOOTBALL’S 2014 World Cup and the Olympics of 2016 take place in Brazil. And energy drink Lucozade is kicking off the carnival with the...
High energy – Making the most of the market
Format, flavour and price are key to unlocking profit in the most valuable category in impulse soft drinks
ENERGY drinks, the most valuable category in...
Energy races ahead on impulse track
THE sports and energy drinks category is fizzing this summer, with new product launches and flavours designed to keep the fastest growing segment in...
Lucozade and Ribena on the market
PHARMACEUTICALS giant GlaxoSmithKline has put its drinks brands Ribena and Lucozade up for sale to concentrate on its core business.
Global sales of Ribena grew...
The price of confidence – PMP’s
IT seems hard to imagine but there was a time when price-marked packs were few and far between in c-stores. In the days before...