Lucozade teams up with football star Jude Bellingham
SPORTS drink brand Lucozade Sport is set to offer consumers an extra kick of excitement with its new collaboration with football star Jude Bellingham.
Kicking off this new partnership, parent firm Suntory Beverage & Food (SBF) has launched a zesty new variant for the Lucozade Sport brand with its new Ice Kick flavour.
Offering consumers a citrus flavoured option for the range, the new sport drinks features Bellingham across the front of packs in a bid to help drive stand-out in the chiller and build appeal with football fans across the country.
Part of this will see the Bellingham front and centre of a new marketing campaign for Lucozade Sport which will include new video content across both Lucozade’s and Bellinghams social media channels to help engage with football fans and shoppers directly.
The new variant will also be fully supported with a suite of POS materials for across wholesale and convenience to help retailers and wholesalers drive up sales from launch.
Lucozade Sport Ice Kick will be available in single 500ml bottles as well as in four packs of 500ml bottles from early March as SBF reckons the new launch will be perfectly timed to match the soft drinks demand as the key summer season comes into play.
Tom Bell, marketing director at SBF GB&I, said: “We have loved working closely with Jude to bring this icy new team member to chillers this season.
“This refreshing new addition to Lucozade Sport’s range is set to be a huge hit with shoppers and football fans, and our proven track record of launching new flavours with our sport stars means we’re confident that retailers will see it kick off an unbeatable summer of sales.”
