Tag: Irn-Bru
Creating a taste of things to come
Scottish Grocer speaks to AG Barr’s commercial director Jonathan Kemp about plans to reformulate Scotland’s ‘other’ national drink
AMID growing consumer concern over sugar, pressure...
Irn-Bru’s sugar content to be slashed
AG Barr has announced it will be reducing the sugar in Irn-Bru.
The firm has committed itself to making over over 90% of its soft...
Back to the future looks
THE really big news on AG Barr’s best-selling Scottish soft drink Irn-Bru, that it’s launching a third style of the drink, Irn-Bru Extra, is...
Added Irn
First new Bru in 35 years as Barr launches Xtra
IRN-BRU, Scotland’s most valuable non-alcoholic Scottish food and drink brand has a whole new style...
Taking the low road
The sugar issue in soft drinks is influencing manufacturer, retailer and consumer behaviour but there are other important trends too.
SOFT drinks is becoming a...
Game on
New look and football spearhead £6m Irn-Bru push
TICKET competitions and limited-edition packaging are among AG Barr’s plans for the next phase of Irn-Bru’s partnership...
Remembering the girders
IRN-BRU is this month marking the 30th anniversary of its first adverts to carry the slogan “Made in Scotland from Girders” by putting five...
Happy new Bru
GIANT-SELLING Scottish soft drink Irn-Bru is to have a new look from this spring.
But brand owner AG Barr says it’s a case of back...
Year of haves and have nots
Dominated by trends like low-sugar, low-alcohol and gluten-free, 2015 was a year when what products didn’t contain became almost as important as what they...
Snow’s back
IRN-BRU, the number-one Scottish grocery brand in the Scottish market, has a calendar of phenomenal activity lined up this Christmas, says brand owner AG...
A thirst for a special offer
Price-marked packs have become the new norm in many product categories in convenience outlets. That’s unlikely to change anytime soon. But there are some...
From the big can to the big match
Having tied up partnership deals with professional football on both sides of the border, Irn-Bru is giving fans the chance to attend games in...
Return of the Snowman
Scots apparently have 42 different words for snow.
And we can be sure that the cold weather and the festive season is on the way...
Dressing for trick or treat
Families entering into the spirit of Halloween have boosted the spend on the fancy dress festival to £330m according to AG Barr.
The Irn-Bru manufacturer suggests...
2015 proving tough for Bru firm
A phenomenal year in 2014, poor weather so far in 2015, and customer service issues connected to operational changes combined to give Irn-Bru brand...
Ices in the mix for big nights in
SUITABILITY for sharing among families and and friends on nights in at home and value for money have become two big factors for consumers...
