IRN-BRU is this month marking the 30th anniversary of its first adverts to carry the slogan “Made in Scotland from Girders” by putting five of the posters from the campaign on bottles.
Head of marketing at AG Barr, Adrian Troy said: “Made In Scotland From Girders was Irn-Bru’s award-winning, longest-running poster campaign, which still strikes a chord with consumers today.”
He said he was confident the limited-edition packs will give the brand strong shelf standout.
The labels will be available on 500ml impulse packs, 2-litre take-home packs and 18 x 330ml multipacks in regular and sugar-free varieties.
Their launch will be supported by digital and PR campaigns and new point-of-sale materials.