Tag: Coca-Cola European Partners
Illustrating value
According to Red Bull’s interpretation of IRI Litmus figures, soft drinks PMPs add 25% more value than plain packs and are driving growth by...
More with less
Sweet sales without the sugar
DESPITE the sustained negative press about the sugar content of soft drinks, the category is still performing well according to...
Add some fizz for the party
Soft drink demand soars in the summer
Summer accounted for more than a quarter of annual soft drinks sales in 2016, says Amy Burgess, trade...
Turn heads this summer
“Creating eye-catching displays can help increase sales, especially impulse buys. Additionally, cross merchandising soft drinks with barbecue items and food, and offering ‘meal deal’...
Quench a thirst
Warmer weather brings a big sales opportunity
Warm weather puts hydration top of the agenda and whether it’s a health conscious consumer on the go...
Low and no sugar in the ascension
Health conscious consumers drive sales growth
ALL things staying the same, the UK Government levy on added-sugar will come into force in April 2018, but...
Soft drinks set to shine
A sales lift for the season
There are few guarantees when it comes to the Scottish summer but a welcome lift in soft drinks sales...
Is demand ahead of drinks supply?
ACCORDING to Red Bull, a recent survey revealed that although 98% of shoppers would buy a price-marked drink only 80% of retailers stock them.
Red...
Sweet fortunes
With just over a year till the implementation of the UK government’s Soft Drinks Industry Levy, termed the ‘sugar tax’ by the media, soft...
It’s time for the soft sell
THE Christmas tradition of families getting together and the fact that many adults now choose frequently not to drink alcohol present many opportunities for...
Market looks for lighter options
CONSUMERS are demanding a wide range of choice across the soft drinks category including in sports, energy and functional drinks says Coca-Cola European Partners.
And...
Investing for a new mix
COCA-COLA European Partners is spending £30m in five years to reformulate existing drinks and introduce new products to meet demand for lower and no-sugar...
Natural growth
INCREASING media coverage of health issues has helped sales of plain bottled water rise by 10% in the past year, says Highland Spring.
It argues...
Get the most from liquid assets
REASONS that people have a night in at home vary but whatever the occasion most consumers will be looking for an accompanying drink, said...
