Tag: Britvic
Health focus has helped category
Firms find premium soft drinks in ascendancy
HEALTH has been high on the agenda for the soft drinks category in recent years with producers reformulating...
Campaign thrives with Idris
Britvic is continuing its #ThriveOn campaign for multivitamin drink brand, Purdey’s, partnering with film star Idris Elba for a second year.
The new campaign aims...
Soft drinks set to shine
A sales lift for the season
There are few guarantees when it comes to the Scottish summer but a welcome lift in soft drinks sales...
Revamp tonic for Britvic mixers
BRITVIC has re-launched its Britvic Mixers and Juices range ahead of the Christmas season.
Available to retailers from the middle of last month Britvic’s tonic...
New look for lunchtimes
LUNCHTIME shoppers are being targeted by Britvic in a relaunch of its juice drink brand Drench.
GB marketing director Kevin McNair said: “Adults tend to...
Taking the low road
The sugar issue in soft drinks is influencing manufacturer, retailer and consumer behaviour but there are other important trends too.
SOFT drinks is becoming a...
Britvic’s up and down year
BRITVIC sold more than 2.1bn litres of soft drinks in the year to 27 September 2015. That was 0.9% up on the previous year...
Year of haves and have nots
Dominated by trends like low-sugar, low-alcohol and gluten-free, 2015 was a year when what products didn’t contain became almost as important as what they...
Future growth
THE sugar debate has spread into the fruit juices category with campaign group Action in Sugar claiming that the level of natural sugars means...
Looking rosy
BLENDED especially for the summer, J2O Garden Rose is only available until August.
Britvic marketing director Jonathan Gartward said: “We’ve found limited editions can attract...
Doing the global dew
MOUNTAIN Dew, the citrus drink marketed in the UK by Britvic, aims to spark interest with a sports-linked film that kicks off its new...
A lovely bunch
AS consumption of coconut water continues to grow throughout the UK manufacturers are looking for new ways to meet demand for the drink.
According to...
Fruit Shoot helps its young drinkers get their skills on
FOR the third summer running, Robinsons Fruit Shoot is encouraging its young consumers to get out and about and enjoy the weather.
Following up on...
Summer’s cold hot stuff
SOFT drinks firm Britvic is inviting consumers to tea this summer.
But there won’t be a kettle in sight as the company is kicking off...
New-look Drench grows up
BRITVIC is repositioning its adult soft drink, Juicy Drench, to focus on consumers aged 30 and over. The packaging for all flavours in the...
Still burning – Energy drink analysis
Energy drinks remain hugely important to soft drinks sales, especially in c-stores. But the shelves are becoming crowded.
IT hasn’t been difficult to find the...
