Britvic’s up and down year

Robinsons-early-2015sBRITVIC sold more than 2.1bn litres of soft drinks in the year to 27 September 2015. That was 0.9% up on the previous year but revenue was down 0.6% on the previous 12 months.
Despite the decline in revenue, chief executive Simon Litherland called it a strong set of results.
He said: “In all of our core markets, we continued to take volume and value share.
Marketing campaigns and new pack designs for 7Up and Tango had helped Britvic gain volume and value market share in carbonates, he said.
And J20 and Fruit Shoot had also increased market share in Great Britain. But Britvic’s still drinks had seen market share decline in Britain, he acknowledged.
The firm had relaunched its Robinsons brand and he said the range now offers affordable drinks containing five calories a glass on average.
“Although the squash category has been in decline, and Robinsons has not been immune to this, I am confident that the work we have done to date and will continue to do will see the brand return to growth in the near future,” Litherland said.