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Friday, May 27, 2022
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Tag: Britvic

New-look Drench grows up

BRITVIC is repositioning its adult soft drink, Juicy Drench, to focus on consumers aged 30 and over. The packaging for all flavours in the...
Still burning

Still burning – Energy drink analysis

Energy drinks remain hugely important to soft drinks sales, especially in c-stores. But the shelves are becoming crowded. IT hasn’t been difficult to find the...
Lucozade Gareth Bale

High energy – Making the most of the market

Format, flavour and price are key to unlocking profit in the most valuable category in impulse soft drinks ENERGY drinks, the most valuable category in...
Barr has an Irn-Bru promotion, called Bru-Skies, and two new sour flavours of Rockstar – designed to push summer sales.

Barr Britvic merger bites the dust, revised offer rejected

THE proposed merger of soft drinks firms AG Barr and Britvic was finally called off last month shortly after competition authorities gave a green...

Water about the workers

EMPLOYEES slaving away at their job through the hot days of summer are to be given a drink by Britvic juice and spring water...
Capri-Sun, promoting over the summer, and Highland Spring single-serve multi pack, said by the firm to be contributing to category growth.

Juicing up – Healthy drink choices at lunchtime

HEALTHINESS is a significant issue for packed lunches and not just for schoolchildren, plenty of adults consider wellbeing when they’re making up their own...
BRITVIC and Pepsico have brought in magician Dynamo to launch their ‘Live for NOW’, promotion. The activity kicked off in London last month, with Dynamo hanging off the side of a bus.

Max gets magic – Dynamo promotes Pepsi

BRITVIC and Pepsico have brought in magician Dynamo to launch their ‘Live for NOW’, promotion. The activity kicked off in London last month, with...
Rubicon plans a £2m nationwide ad campaign to promote its exotic drinks to the mainstream market as well as ethnic consumers. Sunny D adds raspberry and passion fruit to its orange juices. Weight Watchers joins the tropical flavour trend with watermelon and mango-flavoured drinks.

Juice feels the squeeze

Smoothies buck the downward trend to grow 6.9% in value JUICE, juice drinks and fruit squashes traditionally do well in summer compared to the rest...
ROBINSONS, the UK’s favourite squash brand, according to Nielson Scantrack, has a new TV advert for 2013

Boys’ own story for squash ad

ROBINSONS, the UK’s favourite squash brand, according to Nielson Scantrack, has a new TV advert for 2013. On screens until September, it focuses on...
IRN-BRU brand owner AG Barr says it’s convinced the proposed merger between it and Britvic stacks up despite reports that business analysts think it is unlikely to go ahead.

Barr says Britvic deal makes sense

IRN-BRU brand owner AG Barr says it’s convinced the proposed merger between it and Britvic stacks up despite reports that business analysts think it...
Britvic’s new-for-summer kid on the block, J2O Pear Gold, is backed by a big marketing campaign in support of the brand. Low-calorie cola Pepsi Max is growing sales year on year.

Keep it cool keep it seen

Summer boost means it’s even more important to get merchandising bang on says soft drinks giant WHEN it comes to predicting the summer weather in...

Innovation aids soft progress

SOFT drinks is a highly resilient category. While other categories have slowed in the face of economic challenges, soft drinks have have returned value...
FIZZY drink-scented air freshener is the latest brand extension from 151 Products, which licenses Tango from Britvic Soft Drinks.

Fresh fruit – Fizzy drink scents

FIZZY drink-scented air freshener is the latest brand extension from 151 Products, which licenses Tango from Britvic Soft Drinks. The motoring novelties will be available...
Still lighting retail’s fire?

Still lighting retail’s fire? Energy drinks review

For several years the sales performance of energy drinks has been setting the heather alight, especially in convenience outlets. But is the market going...

Flash player

BRITVIC and PepsiCo has introduced a new pack flash across its 600ml bottle range. Pepsi Max, Diet Pepsi, 7UP Free and Tango will all...

Squeezed sector shows its bottle

While many soft drinks categories have done well in the recession – as consumers looked for affordable treats and entertaining moved to the home...