Tag: ale
Start small and talk to beer fans
IT’S an exciting time for ale and premium beer sales in the UK, and Scotland is playing a major role in the ale revival...
Christmas lager up but ales dominate growth
TAKE-HOME sales of beer in the British off-trade at Christmas 2015 were 2% up on the previous year according to the first batch of ...
Skull splitter scores silver
THE Orkney Brewery’s Skull Splitter ale has been having a silver-plated winter so far.
The 8.5% ABV ale came home with a silver category...
I&G whips out some hop and glory
AS 50 Shades fever swept across Britain, Innis & Gunn joined in with the launch of 50 Shades of Green.
An ale that includes over...
Fresh look seeks shelf appeal
ONE of Scotland’s best selling bottled ales has a new look. According to IRI figures to October 2014, McEwan’s Champion is the second-best-selling bottled...
A premium boom
GREENE King is predicting an exciting year for sport with RBS Six Nations rugby this month, the Rugby World Cup in the autumn and...
Best in c-store PMP exclusive
SCOTTISH ale Belhaven Best and Greene King IPA have become the first products in brands owner Greene King’s range to be released in price-marked...
Lager keeps it sweet
ONE in every three items bought in a c-store is a long alcoholic drink. And within that category, beer is worth over £3.5bn a...
Ale world leaders – Craft beer focus
SCOTLAND’S craft and small and medium-sized brewing scene has been transformed in recent years.
Not only have many of our most interesting brewing companies survived...
Yup, beer with attitude works
THINK young adult brands and you’ll often think RTDs, shots, shooters, flavoured spirits and energy drink-enhanced products.
But ales? Well not so very long ago...
