PepsiCo is set to deliver a merry crisp-mas for shoppers
SNACKS giant PepsiCo has unveiled its festive range for the 2026 with returning limited edition favourites across the Walkers and Doritos brands.
Landing on shelves from 28 September, the seasonal line-up with bring back a range of festive designs for packs of crisps under the PepsiCo portfolio alongside four limited edition flavour launches.
The limited edition range includes two returning favourites from 2026 with Doritos Gingerbread back on shelves alongside Walkers Sensations Honey Glazed Roast Ham to tap into the demand for seasonal flavours during the Christmas period.
Doritos Gingerbread will be back in a 180g pack with an RRP of £2.50 per pack, while Sensations Honey Glazed Roast Ham rolls out in a 150g pack with the same RRP.
Alongside these two variants, Walkers Pigs in Blankets and Walkers Roast Potatoes multipack variants will be back on the shelves for this year. Both variants come with five 25g packs at RRPs of £2.30.
These returning limited edition flavours will be joined on shelf by festive designs for the PepsiCo snacks’ range including across Walkers core packs, Doritos and Wotsits Giants to help drive standout across shelves and tap into impulse sales.
Seasonal pack designs will feature typical Christmas cues including Christmas trees, stars and festive baubles to help bring a festive twist to these core products.
Rob Pothier, marketing director at PepsiCo, said: “Christmas is a huge opportunity for savoury snacking, with shoppers stocking up for every occasion, from family get-togethers and parties to nights in and the days between Christmas and New Year.
“In fact, 84% of shoppers say they stock up on snacks before the festivities begin, so retailers will want to make sure they have a strong mix of core favourites and seasonal flavours to give shoppers plenty of choice throughout the festive period.
“Our Christmas portfolio is designed to stand out in store and make it easy for shoppers to find what they need, whether that’s a familiar favourite or a seasonal flavour.”
