Size matters ahead of the World Cup
NEW work on its low-calorie brands and significant developments on pack formats make up some of the work being carried out by Coca-Cola Enterprises...
Grace says Aloe
IN a market demanding functional drinks Grace Aloe, the aloe vera drink, offers something different says Enco Products.
The firm describes Grace Aloe as a...
Energy drops down low
Calorie-free versions dominate energy drink trends. Red Bull adds to the band of sugar-free lines
WINGS for the slim. That’s the proposition in Red Bull’s...
Sporty types drive functional demand
AN increased in demand for functional products has made sports and energy the fastest- growing sub-sector in soft drinks, as well as across total...
Independents – home of Boost
BOOST is a star brand in independents according to its brand owner, quoting a market research company that specialises in c-stores.
Recent numbers from SalesOut...
Orange squashes into Ribena range
RIBENA has added a new flavour, Orange & Mandarin, to its Ribena Plus range.
The new variety is designed to cash in on demand for...
Juice feels a squeeze
FRUIT juice sales in Britain have been up and down in recent years and the most recent edition of the British Soft Drinks Association’s...
Barr ready to splash out
AG Barr has tripled its ad spend – with £1m earmarked for Irn-Bru alone – to make the most of the festive run on...
Don’t forget the softies
As one of the holiday season’s busiest product categories, soft drinks offers party sales possibilities and more
SOFTLY does it this Christmas. According to Kantar,...
Drivers and kids need the soft touch
SOFT drinks are an essential part of the festive drinks mix, according to Vimto Soft Drinks.
Marketing manager, Emma Hunt, identifies Christmas as “a...
Still burning – Energy drink analysis
Energy drinks remain hugely important to soft drinks sales, especially in c-stores. But the shelves are becoming crowded.
IT hasn’t been difficult to find the...
Not a new kid any more
WHEN Scottish energy drink brand Nae Danger launched it was designed to stand out as much by its irreverent nature (an urban cheeky Scottishness)...
The milky way to recover from a work-out
A milk-based drink to help the body recover after exercise is the latest NPD in Enco Product’s Nurishment range. Nurishment Active contains 35g of...
High energy – Making the most of the market
Format, flavour and price are key to unlocking profit in the most valuable category in impulse soft drinks
ENERGY drinks, the most valuable category in...
500 reasons to launch
ENERGY drinks brand Boost was another which embraced the 500ml can this year.
Back in the spring it launched its first products to use the...
Exotics and home treats fuelling juice
THERE are still juicy profits to be squeezed out of thirsty consumers’ love of refreshment, especially during hot weather.
That’s the juices industry’s view, with...
