Aiming for sweet sales with sour flavours

WHOLESALER and Premier symbol owner Booker has added two new energy drinks to its value-priced Euro Shopper range.

Now available in 500ml cans are Euro Shopper Energy Sour Apple and Euro Shopper Sour Cherry, both price-marked at 69p.


The drinks are packed in case sizes of 12 cans and the wholesale price is £4.50. Booker says retailers will see profit on return of 34%.

“These two new soft drinks are a fantastic addition to the Euro Shopper range,” said Steve Fox, sales director of retail for the company.

“The brand continues to go from strength to strength and I am confident these two new products will build upon the massive success we have seen with the soft drinks range. We have worked hard to deliver a product for our customers that tastes great, has a low price point for shoppers and helps retailers make more profit.”

Both products are available in branches now.