Consumers go nuts for festive snacks

two can of KP salted peanuts

Festive snacking drive

SNACKING remains big business in the convenience channel, giving retailers plenty of opportunities to capitalise on the category.

According to Nielsen MAT data to 13 August, the crisps, snacks and nuts category (CSN) has seen an increase in its value sales leading to a total sum of £3.7 billion.

It’s fair to say the category remains a popular one and KP Snacks reckons upcoming Christmas celebrations will provide ample opportunity to push these sales further.

Matt Collins, trading director at KP Snacks, said: “Christmas sees an increase of social gatherings as people entertain friends and celebrate with family.

“This creates a rise in snacking occasions, with 49% of consumers saying snacks are a must-have for an evening in.

“Worth £1.4 billion, sharing is the largest segment in CSN and is increasingly important over the festive period, with a 74% increase in packs bought versus the rest of the year.”

Collins is bullish about nuts in particular during the festive season, stating they will be the “perfect sharing choice” for Christmas to match with the increase in social gatherings.

He said: “Worth 81.5 million, KP Nuts leads the category as the number one brand in nuts and is over four times bigger than the nearest branded competitor. Perfect to pair with a cold beer, KP Nuts has strong credentials in sharing occasions.”

Looking to push CSN sales for Christmas in particular, Collins talked about the tranche of nuts options available to consumers over the festive period.

“Popular KP Nuts flavours, Original Salted, Dry Roasted and Honey Roasted Peanuts will be available in KP Caddies and large sharing packs, ideal for sharing at Christmas events.

“Our Nut Caddies are also fully recyclable, including the lid, and contain 60% recycled content, saving the equivalent of 6.63 tonnes of plastic,” he said.