Backing cider’s taste of winter
SEASONAL special from Sweden Rekorderlig Winter Cider is, says the brand’s UK distributor Chilli Marketing, back by popular demand and set for its biggest...
Better than the cheap classics?
BARGAIN champagne or premium prosecco?
According to Nick Tatham, master of wine, at specialist Continental Wine & Food, there’s no competition. “A good, well-made...
No 9 drinks brand’s dark entry
CHRISTMAS 2013 will be the second festive season for cider market leader Strongbow since its major brand makeover in summer last year and...
Festively fruity
TOTAL take-home alcohol sales value increased by 2% last Christmas, generating £4.1 billion-worth of retail sales in the 12-week festive period, said Amanda Grabham,...
When Johnnie comes marching home
LAST Christmas was a good one for spirits, with 92m individual bottles sold in the 12-week run-up as measured by Nielsen. That was a...
Fans ask for coconut gifts
IN a first for the brand, coconut-flavoured, rum-based drink Malibu has released a Christmas gift pack. The white pack includes snowflake cutouts designed to...
Extra ad spend for historic promo
WHISKY brand Grant’s is ramping up the promotion for its pre-Christmas Historic Newspaper give-away with an extra £250,000 spend in outdoor advertising, radio,...
A cover that’s tailor-made
JUST in time for Christmas, deluxe whisky brand, Chivas Regal, has joined up with Savile Row tailor, Patrick Grant, to launch a gift tin...
The spirit of special
WHETHER it’s fashion, timepieces, malts, or vodkas premium brands have never been more important. That’s the festive message from drinks firm Pernod Ricard...
Fractionals taking share
JAGERMEISTER, the German herbal liqueur that has been one of the biggest successes in the on and off-trade shots and mixed drinks scene, is...
RTD takes fruit flavour route
THE future of RTDs lies in mixed fruit flavours, says VK.
Responding to developments in other drinks, and ahead of the busy Christmas sales...
Premium wine in gift demand
WHETHER it’s hot and spiced for a party or chilled to serve with dinner, wine continues to be an integral part of the drinks...
Fizz fuels the party spirit
SPARKLING wines such as cava and prosecco are affordable treats to be enjoyed throughout the festive season, according to Freixenet.
And with Nielsen figures...
Punk beer expansion plan sees fans buy in
CRAFT beer has been tipped by analysts as one of the sections of the beer market most likely to grow in coming years and...
Star beers feel the squeeze
Premium lagers once swept all before them but now standard-strength brews, ciders and ales are biting back
PREMIUM lager, once the fast growing darling of...
Drink of the nest
TAKE-HOME beer is big business but sales value has been slipping over the last year.
Research specialist Kantar Worldpanel found that spend on off-trade take-home...
