Comfortable new year


GLASGOW and Edinburgh both feature in a major sampling initiative for Southern Comfort, from Bacardi Brown-Forman Brands.

Across the UK, from late last month, during traditional university freshers’ weeks until the end of the year the sampling activity is running as part of the brand’s Whatever’s Comfortable campaign. The programme is designed to target existing 18-24 year old Southern Comfort drinkers and give other young adults the chance to try the drink.