Standard support – Firm ramp up Russian promo’s
VODKA brand Russian Standard hit the screens in recent months with the latest work in its ‘Vodka as it should be’ TV advertising campaign.
The...
Express service – Vodka update
HOW do you give Britain’s biggest-selling vodka a boost? Earlier this year drinks giant Diageo ensured its massive brand Smirnoff stayed full of beans...
Time to get serious – make the best of cider days
It’s been the undisputed boom product in long alcoholic drinks in recent years – ever since an Irish brand introduced the world to cider...
Apple of the judges’ eyes – Spar Tulllibody leads by example
IT was a remarkable performance by any measure.
In August last year the newly-built Spar store in the central Scotland town of Tullibody opened its...
In with the new – Companies in cider bottle revamp
THE pace of cider and cider-related product development shows no sign of slowing. Drinks giant Diageo has made its move on the cider sector...
Football preview – Stand-out fixtures for new season
CIDER brand-owner C&C has a special interest in Scottish football this year.
Its lead brand Magners takes over from its lager Tennent’s as shirt sponsor...
A new life bears fruit for Cider Retailer of the Year
Our winner: Muirside Stores
Elaine McIntyre and her husband Derek own Muirside Stores Ltd, trading as Spar, Tullibody – the Scottish Grocer Cider Retailer of...
Spirit gift packs in c-store exclusive
A gift pack of Grant’s whisky and six collectable glasses is being offered to the c-store sector. The glasses reflect the history of the...
Ruighe ready – new Skye malt
A new Skye malt, Port Ruighe, is joining the Talisker family. Enriched by double maturation in port cask wood, it combines the powerful smoky...
Serving the big night bar – essential drinks
Big nights in have provided opportunities for c-stores in many product categories. It means the beers, wines and spirits section is going through...
Mixing the cocktail night in
WITH 44% of shoppers expecting to have more big nights in, switched-on retailers should focus on providing products for fun evenings indoors over the...
Drinks making their mark
CHEERING news for retailers: HIM research shows 90% of consumers would consider buying price-marked spirits. With that in mind, last year Diageo introduced PMPs...
Ginger set to fly?
WHISKY and whisky-linked drinks are often thought to be hard to sell to young adults. But Famous Grouse distributor Maxxium says it has had...
Yup, beer with attitude works
THINK young adult brands and you’ll often think RTDs, shots, shooters, flavoured spirits and energy drink-enhanced products.
But ales? Well not so very long ago...
JD with cola moves to No.1
American whiskey Jack Daniel’s and cola, is now the off-trade’s best-selling spirits premix line.
With over 30% volume share, Jack Daniel’s and cola in...
Appy hour for RTD cocktails
A MIXTURE of cocktails and smartphone technology is the secret of WKD’s success in the Scottish market, according to marketing director Debs Carter.
Social media-savvy...
