American flavour for young adults
Red Star Brands has big plans for Four Loko
AMERICAN import Four Loko relaunched in the UK last year, in a bid to shake up...
Five million for FareShare
AIRDRIE-based Albert Barlett has redistributed the equivalent of five million meals through its partnership with FareShare.
Sweet stock competition
Swizzels has launched a new competition offering retailers the chance to score £100 worth of free stock.
Score with Glen’s
Consumers are in with a chance of winning a footballer’s wage through the latest Glen’s Vodka’s promotion.
Fairy flipped on its head
Proctor & Gamble (P&G) has launched a new format for Fairy Liquid.
It’s a cat’s life for Nestle
If everybody wants to be a cat, then the latest Nestlé Purina campaign for Felix should hit the mark.
A century of waiting
Halewood Artisinal Spirits has released the first single malt whisky to be produced in Edinburgh for almost 100 years.
A new Dug in the window
Bestway has brought what’s claimed to be the world’s only potato plant-based milk to the convenience channel.
Absolut mixes it up
Pernod Ricard has relaunched the Absolut flavoured vodka range with a new look and reformulated liquid.
Slimming the Rubicon
Health is at the heart of the latest new format launch for the Rubicon brand.
St Patrick’s Day push
Pernod Ricard has launched a new Jameson Irish Whiskey campaign in time for St Patrick’s Day, on 17 March.
It’s a double for MOMA
MOMA has launched two new oat drink SKUs in Waitrose, with further listings in Ocado and Morrisons on the schedule.
Keeping cool with cocktails
General Mills’ Häagen-Dazs cocktail ice creams have returned to freezers, in time for summer.
Cash in on home offices
WORK from home orders may be a thing of the past, but for many, the pandemic has ended daily commuting for good.
Healthy options are set to surge
WHEN asked, the vast majority of British consumers say they want to make healthier choices.
An invitation to trade up
CONSUMERS may be feeling the pinch as inflationary pressure weighs down upon discretionary spending, but that doesn’t mean they will forego treats altogether.
