More fizz less guilt
Port Glasgow firm The Start-Up Drinks Lab has launched Kir Refusal, describing it as a guilt-free fizz
Pasta packed for gamers
Premier Foods has put one of the most successful videogame franchises of all time on the packs of a range of Batchelors products
Heritage updated
Walker's Shortbread, has unveiled new packaging ahead of the Christmas and New Year sales period
Shaw shows the way
Dundee sweet shop owner Derek Shaw has helped Mackie’s of Scotland create its first new chocolate bar in six years
Greener selection
Mondelez International is removing all plastic trays from its adult selection boxes in the UK and Ireland this Christmas
Get in early for Easter success
Mondelez has expanded its Easter offer with the launch of a new Cadbury Mini Eggs Tablet pack
Pork pie prize promotion
Pork Farms is running an online competition offering consumers the chance to win a year’s supply of pork pies by suggesting a new flavour combination
Thai taste with a kick
Inspired by flavours from Thailand, Tabasco has added a Sriracha sauce to its range
Call of Dew-ty
Mountain Dew has struck a deal with video game giant Activision to run an on-pack Call of Duty promotion
Scottish seltzer rolls out
Hard seltzer brand Lilo has launched White Grape & Elderflower and Cranberry & Rosehip flavours, claimed to offer a low calorie less alcoholic alternative for health-conscious consumers
Advertising for more gin growth
Premium gin brand Whitley Neill has launched a new £1.4m advertising campaign for the run up to Christmas
Nocco has ambitions
Swedish energy drink NOCCO is bullish about the brands prospects in the UK, having passed the 5,000 outlet mark with its distribution
Kettle’s British flavour
KETTLE Chips has launched a new ‘Tastes of Britain’ sub-range.
Loading up on fries
Calbee UK has expanded its Seabrook range by adding some restaurant flavour to the mix.
Plastic cut from packs
KP Snacks has revamped its Popchips packs, reducing packaging by 10% in the process.
Pick up a PlayStation
Pepsico has joined forces with Sony to launch a new consumer competition offering shoppers the chance to win a PlayStation 5 console.
