Spring makeover to woo stylish consumer
MULLER has given its Müllerlight range a new look for spring.
The revamped packaging has a handwriting-style font and larger images to illustrate the flavours....
The sweet impulse
Confectionery is one of the most important PMP categories for retailers, says Perfetti Van Melle, with 68% of stores already stocking PMP sweets.
Trade marketing...
Value remains key to tobacco
Value is the top trend across tobacco in 2022 as consumers seek out affordable brands and manufacturers react accordingly.
Ready to go
The Scottish Food Company has launched a range of frozen ready meals comprising five main meals and two desserts
Sharing a laugh in refreshing new ad
FRUIT flavoured still drink Oasis is using parody to introduce a light-hearted element to its latest advertising campaign
Spray day
UNILEVER UK, is launching new Flora Sunflower Spray Oil –sunflower oil in a new, convenient spray format.
A tasting in a pack
THE new Cheese Tasters pack from Lactalis McLelland is aimed specifically at the convenience channel.
Price-marked at £3 the Cheese Tasters pack contains 12 pieces...
Sticking with known brands
Alcohol-free beer continues to dominate the low/no-alcohol category.
Look on the bright side
IRISH cider brand Magners has launched a new marketing campaign that encourages consumers to ‘Think 100% Irish
Ginsters duo in the chiller
GINSTERS has added two new SKUs to its range in time for the summer holidays.
Sweet like chocolate
Muesli brand Alpen has launched a new chocolate flavour.
A taste of Instanbul
TRUEDE, a new range of Turkish Delight and other treats all the way from Istanbul, has been launched in the UK.
Premium in the freezer
THERE is scope to get a bit more indulgence into c-store freezers according to frozen treat firm Gourmade
PMPs can shine in turbulent economy
The price-marked pack offers retailers one way of signalling value to customers, and some of the biggest brands in convenience have suggested shoppers will be key to success in 2021
Sherzinger adds volume – Herbal Essences new face
HAIR care line Herbal Essences has recruited singing star Nicole Sherzinger to front a multimedia campaign for the brand.
The Proctor & Gamble product...
No such crisp as a free lunch?
IS there ever such a thing as a free lunch? Walkers says yes and is offering crisp buyers the chance to win a food-to-go...
