GINSTERS has added two new SKUs to its range in time for the summer holidays.
Available now, Ginsters Four Cheese & Chive Slice and Ginsters Meatball Marinara Bake come with RRPs of £1.30 and £1.00 respectively.
Four Cheese & Chive is part of Ginsters’ rotational limited edition range, which sees the brand experiment with new flavours across its savoury pastry range. This follows on from previous limited-edition releases, including Ginsters Festive Chicken & Stuffing Slice and Vegan Creamy Garlic Mushroom Slice, which Ginsters said added £107k of incremental spend for the brand.
Exclusive to Tesco stores, Meatball Marinara Bake sees Ginsters take on an Italian classic.
Sam Mitchell, managing director at Ginsters, said: “Our role, as market leader, is to keep savoury pastry at the top of consumers’ minds through innovative options in a flexible and affordable format, while introducing a younger market to the category.”