Marketing blitz for ElfBar
Disposable vape brand ElfBar has launched its first outdoor advertising campaign in the UK.
Evolution in the vaping category
Carrying the right range of vaping products is crucial to category success in the convenience channel, according to supplier and manufacturer Aquavape.
UKVIA praise Khan report
The UK Vaping Industry Association (UKVIA) has heaped praise on a new report produced for the UK Government that backs e-cigarettes as a cessation tool.
Premium for a limited time only
Imperial Tobacco has expanded its Embassy Signature range with a limited edition release for the summer.
Value remains key to tobacco
Value is the top trend across tobacco in 2022 as consumers seek out affordable brands and manufacturers react accordingly.
Something to chew on in August
CHUPA Chups is bringing an Australian range to the UK this August, diversifying its offer in the process.
Ticking the right boxes
BALANCE is key to any product that has been created with kids in mind.
Data driven sweet sales
SWIZZELS and data and digital consultancy firm TWC have joined forces to develop a data-led sales strategy for the sugar confectionery maker.
Family focus for Toffifee
FAMILY is front and centre on the latest limited edition packs from Toffifee.
New format for Carabao
CARABAO has launched a new 500ml PET bottle format covering the brand’s entire core range.
A fruitful campaign for summer
BRITVIC has put some big money behind Robinsons as it invites families to get involved with a major campaign for the brand.
Big can focus is paying off
ENERGY drinks now make up the biggest and most profitable drink-now segment in the UK.
Fairtrade for Belgian brand
GUYLIAN has shone a spotlight on Fairtrade through a relaunch for the Belgian chocolate brand.
Converting into sales
HYDRATION drink brand iPro has secured a lucrative listing with Spar Scotland.
Cheeky campaign
SUNTORY’S new Ribena campaign encourages consumers to laugh their way through the awkward moments in life.
Mischievous new Swizzels chews
THE Minions are back and this time they’re giving consumers something to chew on, through a brand partnership with Swizzels.
