Premium for a limited time only
Imperial Tobacco has expanded its Embassy Signature range with a limited edition release for the summer.
Value remains key to tobacco
Value is the top trend across tobacco in 2022 as consumers seek out affordable brands and manufacturers react accordingly.
Something to chew on in August
CHUPA Chups is bringing an Australian range to the UK this August, diversifying its offer in the process.
Ticking the right boxes
BALANCE is key to any product that has been created with kids in mind.
Data driven sweet sales
SWIZZELS and data and digital consultancy firm TWC have joined forces to develop a data-led sales strategy for the sugar confectionery maker.
Family focus for Toffifee
FAMILY is front and centre on the latest limited edition packs from Toffifee.
New format for Carabao
CARABAO has launched a new 500ml PET bottle format covering the brand’s entire core range.
A fruitful campaign for summer
BRITVIC has put some big money behind Robinsons as it invites families to get involved with a major campaign for the brand.
Big can focus is paying off
ENERGY drinks now make up the biggest and most profitable drink-now segment in the UK.
Converting into sales
HYDRATION drink brand iPro has secured a lucrative listing with Spar Scotland.
Fairtrade for Belgian brand
GUYLIAN has shone a spotlight on Fairtrade through a relaunch for the Belgian chocolate brand.
Cheeky campaign
SUNTORY’S new Ribena campaign encourages consumers to laugh their way through the awkward moments in life.
Mischievous new Swizzels chews
THE Minions are back and this time they’re giving consumers something to chew on, through a brand partnership with Swizzels.
Pushing on with plant based
YOPLAIT has been focusing on plant-based innovation, as the brand expands it dairy-free offer in response to growing demand.
The dark side of the Malteser
MARS has embraced the dark side, with the first evolution of its classic Maltesers treat for almost a decade.
Shaking it up in the chiller
IF variety is the spice of life, a varied selection is the secret to strong energy drinks sales.
