Recession proof treats
TAKE-Home ice cream boomed under lockdown restrictions, with sales up 30% for the year to 3 October 2020, but how might the category fare as the cost-of-living crisis tightens purse strings?
Cans with Italian style
ITALIAN heritage is placed front and centre in a major packaging overhaul for Sanpellegrino.
Ginsters duo in the chiller
GINSTERS has added two new SKUs to its range in time for the summer holidays.
Rubicon rides the wave
RUBICON Raw is ready to make waves with consumers thanks to a new £2 million marketing investment in the brand.
Islands of inspiration
ORKNEY oatcake maker Stockan’s Oatcakes has launched a new range of savoury biscuits.
Branded flavoured milk steams ahead
PREMIUMISATION is a watchword in flavoured milks at the moment as shoppers seek out branded options in the chiller.
Vibrant new VK packaging
RTD brand VK has a bold new look launched in time for the return of students to campuses across the country.
Buds for the football
Budweiser has kicked off its new limited-edition FIFA World Cup packs across its entire line of beers.
Going soft for holiday sales
Coca-Cola Europacific Partners say soft drinks present a big opportunity to drive growth this festive season.
Ready for the party
Ready-to-serve cocktail brand Whitebox Cocktails has launched its new portfolio ahead of this year’s party season, with its Classic Cosmo at the front of activity.
Pushing up PMPs
Swizzels has introduced price increases to its PMP range for the first time in its history.
Shop for the future
Financial concerns have consumers considering all products they choose to buy.
Energising with fruit
Expanding the energy drink range, Rockstar Refresh Watermelon & Kiwi and Strawberry & Lime offerings will be available across all channels from April.
Nuisance Drinks has two refreshingly different additions
Nuisance Drinks has grown its repertoire of fruity drinks with two new additions that aim to capitalise on an underrepresented citrus flavour the brand said.
Swizzels aims to bring sweet support during the cost of living crisis
Swizzels seeks to bring support retailers across the convenience sector with a raft of new product developments and campaigns to help drove sales.
Golden Wonder launches best-selling crisps in £1 PMPs
Golden Wonder is building on the success of its £1 PMP format by launching a Fully Flavoured range of its best-sellers at that price.
