Swizzels aims to bring sweet support during the cost of living crisis

Swizzels aims to drive sales for the big night in

Swizzels Sherbet Dip with Minions branding
Swizzels is banking on a raft of NPD and campaigns to support retailers’ sales.

AS the cost-of-living crisis continues to deepen, more consumers will be seeing the real value in at-home family and social occasions.

This means the “big night in” occasion will be particularly important for c-store retailers to make the most of this year by offering a value range of options that customers will really want to exploit.

With this in mind, Swizzels is keen to bring as much support to the channel as possible, providing retailers with enticing NPDs and campaigns.

On the NPD side, Swizzels has launched its new Minions Sherbet Dip this May. 

The new Minions-branded dip comes with a Swizzels candy stick and Fizzy Orange, Sour Apple and Tangy Berry flavoured sherbets.

Along with this, the confectionery firm has pushed retailers to stock up on its Marvellous Mallows, with a £1 price point, after IRI research found the marshmallow subcategory had grown to a worth of £24.4million by the end of 2022.

Swizzels Big Night In competition could see one lucky retailer win £1,000 in cash.

And on top of this, the firm is still running its retailer exclusive campaign where store owners could be in with a chance of winning £1,000.

Clare Newton, trade marketing executive at Swizzels, said: “As the cost-of-living crisis continues to be a major concern for most British households, at-home family and social occasions are growing in importance.

“With over 53% of consumers reducing spending to pay their bills, value-for-money confectionery continues to be a hugely popular choice for shoppers.

“Our hanging bags contain a selection of well-loved sweets with something for everyone, making them the ideal product to share on a big night in.”