Shoppers thirsting for healthier energy drinks
More energy and sports drinks consumers are opting for zero or low-sugar offerings, as the energy drinks category continues to grow in the independent retail channel.
Vape consumers switching to disposable pod systems
Consumers are making the switch from disposable vapes to more sustainable options, according to e-cigarette and accessories provider VapeStation.
No smoke but plenty of fire for heat-not-burn
Philip Morris Limited, the firm behind heat-not-burn cigarette brand IQOS has suggested that increasing competition in the category has led to an acceleration in adoption, with more smokers making the switch to smoke free tobacco products.
Smokers are still seeking out value tobacco brands
The growing dominance of value tobacco brands has been the category’s key trend for some time now, and could intensify further this winter as adult smokers grapple with the cost-of-living crisis.
Surfing to new shores
Unilever brand Surf has joined the household cleaning category with the launch of new disinfectant cleaning products.
RTD bounces into stores
Buzzballz cocktails have landed in Scotland, following runaway success in the USA.
Hinch up the house
Social media housework hero Mrs Hinch has joined forces with P&G to launch a range of products sporting her favourite scent.
Two promos for Raw
AG Barr has rolled out two new promotions across its Rubicon Raw energy drink brand.
American Monster
Two new Monster variants are bound for UK shores, following success in the USA.
Sweets go spooky
Kervan Gida is ready to treat UK consumers to some spooky Bebeto treats this Halloween.
Fight back the cold
Olbas will return to TV screens this month with a new advertising campaign.
Puppet trio lend a hand
Quorn Foods has launched a marketing campaign championing its new Deli range.
Cooking with Kestrel
Scottish beer brand Kestrel will join forces with national chef Gary Maclean next month for a St Andrew’s Day event in support of Scotland’s retail and hospitality trades.
Winning with crisps
KP Snacks has launched a new competition offering retailers the chance to win from a £50,000 prize pot.
New Ristorante PMPs support convenience and independent retailers
Thin and crispy frozen pizza brand Dr. Oetker has launched five new PMPs exclusively to the convenience and independent retailer channel.
Relentless partnership
COCA-Cola Europacific Partners has built on its partnership with the rapper Aitch in the new promotion for Relentless.