Win a taste of the summer with Irn-Bru

Three lucky retailers are set to win a taste of the summer

Three lucky winners are set to win a full three cases of each of the new Irn-Bru XTRA summer edition flavours: Wild Berry Slush and Raspberry Ripple.

THREE lucky retailers are set to win three cases each of the new Irn-Bru XTRA summer edition flavours Wild Berry Slush and Raspberry Ripple in a new giveaway from Barr Soft Drinks and Scottish Grocer.

Following on from the success of the Tropical and Ice Cream flavours from last year, Barr Soft Drinks is out to help drive demand for the new variants this year with consumers to build excitement for this summer.

To enter this competition, retailers need only email their name and store details to quoting IRN-BRU XTRA giveaway before 31 March.

Available on shelves from 18 March, the new 330ml cans are available in both plain and 75p PMP packs.

Retailers will also be able to make use of some new, eye-catching POS materials for the launch of the new limited-edition variants to help create some in-store theatre and attract more shoppers to the fixture.

Jonathan Kemp, commercial director at Barr Soft Drinks, said: “Last year’s Irn-Bru Xtra limited editions were a massive success, delivering £29million to the category as well as a 30% uplift in the core Irn-Bru Xtra variant.

“This is an umissable opportunity for retailers as our limited edition flavours always build excitement with shoppers, who can’t wait to pick it up while they can.

“Our vibrant, attention-grabbing packaging will ensure that shoppers can’t miss these on shelf and the delicious liquid will ensure that they come back for more.

“We also have a heavyweight media plan that will get consumers really excited about these flavours. We’ll be reaching 93% of 16-24s at least 11 times throughout the campaign with outdoor posters, influencer activity and social media content, so we know that they’ll be in even higher demand.”