Cadbury’s win-winning opportunity

Mondelēz brings back its Cadbury Win-Win promotion 

Pack shots of Cadbury chocolate bars featuring The Big Win-Win promotion on packs including Cadbury Dairy Milk, Cadbury Twirl and Cadbury Wispa.
Mondelēz International’s Big Win-Win promotion has returned for its second year with an even bigger prize pot to be won.

Following a successful first year for the promotion, Mondelēz International has brought back its Big Win-Win promotion across Cadbury products with a bigger than ever cash pot to be won.

Running until 15 June, the Big Win-Win will invite consumers to nominate their local shops to be in with the chance of winning a cash prize to match their own one.

And this year’s the prize pot has doubled. Helping to mark the 200th anniversary for the Cadbury brand, Mondelēz is offering a whopping pot of £200,000 to be won.

This will be split into 130 cash prizes, with 70 prizes worth £1,000 and 60 prizes worth £500. Both the nominated store and the winning consumer will win an equal amount of either £1,000 or £500.

While consumers are limited to one prize per household, independent retail stores can be nominated multiple times and win more than once as well meaning some lucky stores out there could be set to win big in the competition.

The returning promotion will run on- and off-pack across 38 Cadbury products including the full singles and Duo’s ranges as well as in PMP and non-PMP formats.

To be in with the chance of winning, consumers simply purchase a participating Cadbury product – the full list for which can be found below – and visit the Cadbury Big Win-Win website, enter their details and, if they are winner, can then go on to nominate their local store to win too.

The Big Win-Win competition will also be clearly signposting on participating Cadbury brand packs with further POS materials to help call attention to the marketing in stores. It will also be promoted through extensive PR, radio, digital, outdoor advertising and social media.

Sarah Walker, brand manager for Cadbury for Mondelēz International, said: “The Big Win-Win was hugely successful for both retailers and shoppers, and truly demonstrated Cadbury’s spirit of generosity. In fact, last year drew over 100,000 entries!

“As we celebrate Cadbury’s 200th year in 2024, The Big Win-Win will return to further highlight its position as a brand that brings people together – in this case, shoppers and the hard-working retailers who they see regularly.

“We know that winning feels good, but winning together feels even better. Last year’s winning retailers shared that they were delighted and were able to use their winnings for well-deserved days off, holidays and even team outings to celebrate after a challenging year.

“We know that the return of the Big Win-Win campaign will once more encourage communities to come together and offer support to their local independent stores in these turbulent times.”

Participating Cadbury packs:

Cadbury Twirl 43g
Cadbury Wispa 36g
Cadbury Boost 48.5g
Cadbury Crunchie 40g
Cadbury Double Decker 54.5g
Cadbury Wispa Gold 48g
Cadbury Wispa Salted Caramel 48g
Cadbury Twirl 43g (price marked pack)
Cadbury Twirl Orange 43g (price marked pack)
Cadbury Wispa 36g (price marked pack)
Cadbury Boost 48.5g (price marked pack)
Cadbury Crunchie 40g (price marked pack)
Cadbury Double Decker 54.5g (price marked pack)
Cadbury Wispa Gold 48g (price marked pack)
Cadbury Starbar 49g (price marked pack)
Cadbury Dairy Milk 45g (price marked pack)
Cadbury Dairy Milk Marvellous Creations 47g (price marked pack)
Cadbury Picnic 48.4g (price marked pack)
Cadbury Dairy Milk Caramel 45g (price marked pack)
Cadbury Dairy Milk Wholenut 45g
Cadbury Dairy Milk Caramel 45g
Cadbury Dairy Milk 45g
Cadbury Dairy Milk Fruit & Nut 45g
Cadbury Marvellous Creations 47g
Cadbury Starbar 49g
Cadbury Picnic 48g
Cadbury Flake 32g
Cadbury Boost Duo 63g
Cadbury Double Decker Duo 74.6g
Cadbury Dairy Milk Duo 54.4g
Cadbury Wispa Duo 47.4g
Cadbury Wispa Gold Duo 67g
Cadbury Twirl Xtra Duo 54g
Cadbury Caramilk 37g
Cadbury 40g Fruitier & Nuttier
Cadbury Giant Buttons 40G