Glen’s hits the back of the net

Scottish vodka brand rewards ‘extra time’ shoppers

Glen’s Vodka is set to reward those consumers that spend ‘extra time’ with the brand through its new on-pack Scottish Professional Football League-inspired promotion.

LOCH Lomond Group vodka brand Glen’s Vodka is set to reward its consumers with a special on-pack promotion inspired by the brand’s partnership with the Scottish Professional Football League (SPFL).

As the official spirit of the SPFL, Glen’s has launched its ‘Golden Goal’ campaign to give consumers the chance to play in the big leagues for daily cash prizes.

In a bid to replicate the same pitch-side anticipation through its immediate wins, the competition will run across both the off-trade and the on-trade, amplifying the brand’s presence across both.

Limited edition bottles featuring the ‘Golden Goal’ campaign on-pack are set to be on shelves until May.

Retailers will also be supported through branded POS displays that will transcend the traditional ‘buy to win’ mechanics with consumers taking the game online, with no purchase necessary to do so.

The campaign takes consumers to an online game of the ‘Spot the Ball’ competition through a scan-to-play promotion which gives shoppers the chance to put their football skills to the test to win cash prizes ranging from £10 all the way up to £1,000 as well as some exclusive merchandise.

The promotion will see a total of 115 instant win highlights through its promotional period – from now until 6 May – with further prizes awarded based on skill, with those on top of the game’s leaderboard also set to receive an exclusive ‘Glen’s Away Day kit’ including a vintage-style Glen’s football shirt, bucket hat, bumbag and water bottle.

Colin Matthews, chief executive at Glen’s Vodka, said: “Football strikes a chord with both the Glen’s brand and our valued consumers. From joining the lively discussion on social media after the weekend’s results to supporting your local grassroots club, every football fan wants to be part of the action.

“Our ‘Golden Goal’ campaign embraces the widespread appeal of Britain’s best loved sport, while playfully acknowledging the blend of skill and chance involved.

“The extra layer of online gamification injects an element of excitement, giving the public their own league to compete in this season while allowing us to strengthen our connection with our consumers – and welcome new players into the fold.”