Walking in a boozy Wonderland

BrewDog brings the RTD cocktail game to Tesco stores

BrewDog Distilling Co. has launched its Wonderland Cocktails Co. range to Tesco stores across the UK with five flavours on shelves now.

BREWDOG Distilling Co. has expanded its sites in the ready-to-drink cocktail category with the launch of Wonderland Cocktail Co. to Tesco stores.

Available in over 500 Tesco locations nationwide, the new partnership will see five variants of the Wonderland cocktails on the supermarket’s shelves.

Made from BrewDog’s LoneWolf Gin, Abstrakt Vodka, DUO Rum and Casa Royas tequila, the range includes three options designed to be shaken in the can with Classic Margarita, Espresso Martini, Passionfruit Martini as well as two further Chill cocktails with the Classic Mojito and Cantarito Paloma.

Priced at £3.90 per can and on a permanent four for three offer in Tesco stores, the three Shake drinks come in at the higher ABV of 14% in 125ml cans with the Chill duo sitting at 10% ABV in larger 200ml cans.

Wonderland Cocktails are also environmentally conscious as well, appealing to the younger, more eco-conscious demographic, with each cocktail made with carbon-neutral BrewDog spirits. Additionally, the cans themselves are also carbon neutral by offsetting the CO2 emissions in the supply chain and production process.

Steven Kearsley, managing director at BrewDog Distilling Co. said: “We truly believe the liquid is of an exceptional calibre, all made using our own spirits and the ingredients you would expect to find in the serve in a cocktail bar. The new Tesco listing is such a big win for us, with all five SKUs being listed in over 500 stores across the UK.

“At £3.90 a can or 4 for 3 in a permanent grocery offer, we can give people the chance to try each of our spirits in an RTD that takes the hassle out of mixing up your own drinks.

“With the category seeing serious growth over the past 24 months, the availability of Wonderland in Tesco is an amazing chance for us to get more great tasting cans in hands while showing the world that we make exceptional spirits.”

Marie Cook, buyer at Tesco, said: “We are very excited about the Wonderland cocktail range landing in Tesco stores. From their impactful on-shelf standout to the exceptional quality liquid, the brand ticks all the boxes for our consumers.

“With the cocktail RTD category experiencing year-on-year growth, the addition of 5 iconic cocktail serves in our 4 for 3 offer means we can get more amazing RTD serves into the hands of many more people.”