Puerto de Indias raises a glass for equality

Shake for equality as gin distiller highlights gender pay gap this International Women’s Day

Pack shot of the Puerto De Indias International Women's Day special edition Blackberry Gin.
Puerto de Indias is encouraging consumers every to shake for gender pay equality by making a cocktail on International Women’s Day.

SEVILLE-based gin distiller Puerto de Indias is aiming to raise awareness for the gender pay gap this International Women’s Day (IWD).

The Spanish gin brand has rolled out a unique campaign that has seen special edition bottles of its Blackberry Gin sent out to influencers, bartenders and journalists across the country ahead of IWD, which is set to take place on Friday 8 March this year.

The bottles – which are not available for public sale – draw attention to the fact it contains 14.3% less liquid inside in an effort to highlight that women, on average, earn 14.3% less than men per hour, according to data from the Office for National Statistics.

To help draw attention to this online, Puerto de Indias has called on all those who have received a bottle thus far to #shakeforpayequality by making a cocktail and raising a glass for women across the whole of the UK in a video for social media.

Puerto reckons the campaign will help to draw attention to the unfair wage gap between women and men in the UK with its unique campaign that will see influencers talk about #TheUnfairBottle of Puerto de Indias Blackberry that has been created for IWD this year.

Isabela Lluch, the innovation and international manager at Puerto de Indias, said: “Puerto de Indias Blackberry was created by the women at our distillery so we felt it was the perfect gin to be used in this special bottle and campaign to address the gender pay gap issue in the UK.

“From 5pm of Friday 8 March, we’re looking forward to creating enough noise to change things, while also raising a glass to all those hardworking professionals who put their heart and soul into what they do.

“We’re proud that there is no pay gap between men and women in our company and we want to do our part to make it happen everywhere.”