Cookies and cream – Fredericks Dairies joined up with Oreo
INDEPENDENT ice-cream manufacturer Fredericks Dairies has joined up with Oreo to launch the brand’s first UK ice-cream line. The Oreo Cones Four Pack started...
Interesting aim – new tea range, Tetley Estate Collection
TETLEY aims to upgrade the cuppa with a new tea range, Tetley Estate Collection. “Part of our strategy was to develop teas that added...
Daily bread – informing kids of the benefits of a nutritious breakfast
KINGSMILL’S Breakfast Squad initiative is designed to help children understand the benefits of a nutritious breakfast. More than 680 schools across Britain will receive...
Gold standard – Nescafé, extends its Gold Blend range
NESCAFÉ is marketing Gold Crema, an extension to its Gold Blend range, with a £2.8m campaign: a 30-second TV ad plus roadside and railway...
Pyramid salting – flavoured natural salt crystals
INTERNATIONAL salt manufacturer Salinity is rolling out the Cyprus brand Falksalt. Its large pyramid-shaped crystals are flavoured during formation and the initial range includes...
New cranberry, lime and blueberry flavours given £3.5m wings
UK market-leading stimulation energy drink Red Bull is set to spend millions backing the launch of its new Red Bull Editions; three new flavoured...
Tuna, no catch
PRINCES is launching a satisfaction-guaranteed, money-back promotion on its eat-on-the-go ambient tuna salads. The new on-pack promotion features on over 330,000 boxes of tomato...
4 more to go
CEREALS firm Mornflake has developed Oats2Go Pots - instant (add water, leave for a minute, stir and serve) porridge for home or work. The...
Top wok, fella
ACCIDENTAL hero Charlie, above, is the star of Blue Dragon’s £4m ad campaign urging consumers to “make their stir fry legendary” by adding a...
Soy ahoy
AMOY is launching two new sauces - Special Selection Soy Sauce and Thai Sweet Chilli Sauce - in response to increasing cooking from scratch....
Snack in a soup
BAKED potato with cheese and beans might be an unlikely flavour for a soup but New Covent Garden Soup Co is convinced it’s a...
£3.4m ads talk up Oxo and Bisto – home-cooked meal push
PREMIER Foods’ brands Bisto and Oxo are being backed by a £3.4m push designed to remind consumers about the benefits of a home-cooked meal....
The Buzz about jelly – Crosse & Blackwell teams up with Disney
CROSSE & Blackwell has teamed up with Disney for a new range of Toy Story-branded fruit-in-jelly pots. Part of its 4Kids brand, The range...
Pen pal for dentures
TO help self-conscious denture wearers, Fixodent’s new Dual Protection adhesive features a thin ‘pen’ nozzle to provide a firm seal.
An added anti-bacterial ingredient...
Infant oats
HEINZ Breakfast Cereal Sachets form the firm’s latest innovation for babies aged four months and over. Available in Creamy Oat Porridge and Sunrise Banana...
Flash player
BRITVIC and PepsiCo has introduced a new pack flash across its 600ml bottle range. Pepsi Max, Diet Pepsi, 7UP Free and Tango will all...
